Edge Online has posted word that Electronic Arts CEO CEO John Riccitiello is disappointed in the sales of the recently released Madden NFL 10.
In an internal email sent to Electronic Arts staff, company CEO John Riccitiello has revealed his disappointment over early Madden NFL 10 sales, but he still believes that EA is on track to achieve success this fall and holiday season.
“This week, market research for August will show that year-over-year, the industry was down in North America – and that August sales of Madden NFL 10 are down with that trend. It is discouraging that one of our highest-rated and best-marketed Madden titles in years is facing strong headwinds,” Riccitiello said in a memo obtained by The Wall Street Journal.
Madden NFL 10 sold close to two million copies in the US during August and took three of the top ten places on the monthly software chart, and Riccitiello praised his staff for the game’s quality and marketing, which he said reflected “outstanding teamwork and deep commitment to excellence.”
I used to purchase Madden every year going back to 1993. This if the first year I did not purchase it. I feel like we are getting fleeced with the yearly update to the rosters. The game play has turned to shit. As for a simulation it is nothing like real football. Go watch some of the Madden Tournament and it is the same 3 plays audible'd over and over exploiting game bugs.
I know it will never happen but I would like the NFL to make the license available again to anyone. At least we could hopefully get another NFL 2k series again.
The NFL needs to make EA responsible for the pile of shit they keep spewing out year after year.
360 Gamertag = K0LM That is a zero not an O
PSN username = Draveth
I just played a couple games of NFL2K5 last night. I love football games but hate EA. It's still fun but I sure wish I could play a NFL2K10 version. I think the contract that gives EA exclusive rights end in 2015 so only 5 more years. Woot! ;P
I haven't bought a day 1 Madden release in over 5 years. I was excited for the new football season and gave the Madden 10 demo a try. They only offered 1 min quarters in the demo. I couldn't even drive the field properly before half time. Supposedly, if you pre-ordered from Game Stopped you could download a version of the demo with 5 min quarters. I chose to non-order from any store as the whole demo situation was ridiculous.
My understanding was that Take-2 outbid EA by a fair amount, but the NFL went with EA due to perceived strength of brand and the power of EA itself. This was told to me by a dev at Tiburon, but take the statement however you like.
Madden 10 is much better than '09, no question. I am enjoying it much more than the bug ridden joke that '09 was.
The game itself is quite good, but you don't get enough for your money. 10 is what '09 should have been out of the gate.
Lack of competition hurts it, the exclusive license is the problem. I don't know why NFL executives don't see it as the Madden series has a lot of their hardcore fans. Dollar bills rule though, nothing we can do.