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Old 07-14-2008, 11:40 PM   #1
AgtFox
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[E3 08] - Netflix Deal and The New Xbox Experience [360]

Some of this will indeed overflap with the Microsoft games information news below, but this hones in more on the Netflix deal and the way Microsoft is bringing you a "New Xbox Experience". Here is part of the PR with the full one in the next post as always:

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“We’re entering a new age in entertainment, and Xbox 360 is uniquely positioned to become the heart of the living room,” said Don Mattrick, senior vice president for the Interactive Entertainment Business at Microsoft. “The new Xbox experience offers more content than you can find from any device that connects to the television. That convergence of entertainment and gaming will bring new people and more families to the category, driving a record year for the games industry.”

“This year more than any other, Xbox 360 has something for everyone — whether you love playing games with friends or are simply looking for the best in entertainment,” Mattrick said.
The Netflix thing was a long rumored deal and the fact that it is exclusive is pretty amazing. Sucks that you have to be a Gold member AND a Netflix subscriber though. It also sounds like if you want to share the movie with friends at the same time they also have to be Gold, although not known if they need to be Netflix subscribers as well.
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Old 07-14-2008, 11:41 PM   #2
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Full PR as always:

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LOS ANGELES — July 14, 2008 — As Xbox 360 readies for the next wave of audience expansion, Microsoft Corp. today announced a new Xbox experience that will reinvent home entertainment from the inside out, changing the way we play games, watch movies and TV shows, and even become contestants in game shows. It all begins this fall with a bold new look and feel that is fun, social and simple to use.

The announcement was made during the E3 Media and Business Summit in Los Angeles. It came amid the unveiling of an exclusive partnership with Netflix Inc. that will give Xbox 360 users instant access to more than 10,000 feature films and television shows with a click of a button.

Also on the docket: The best and broadest entertainment lineup the Xbox 360 video game and entertainment system has ever seen. In its strongest broadening play yet, Xbox announced Xbox LIVE Primetime, the next evolution in game shows slated for Xbox LIVE this fall; TV shows and movies from world leaders in entertainment including NBC Universal, Universal Studios Home Entertainment, SCI FI Channel and USA Network domestically and Constantin and MGM internationally; and blockbuster games “Lips,” “Rock Band 2,” “Scene It? Box Office Smash,” “You’re in the Movies” and the much anticipated “Final Fantasy XIII.”

“We’re entering a new age in entertainment, and Xbox 360 is uniquely positioned to become the heart of the living room,” said Don Mattrick, senior vice president for the Interactive Entertainment Business at Microsoft. “The new Xbox experience offers more content than you can find from any device that connects to the television. That convergence of entertainment and gaming will bring new people and more families to the category, driving a record year for the games industry.”

“This year more than any other, Xbox 360 has something for everyone — whether you love playing games with friends or are simply looking for the best in entertainment,” Mattrick said.

Netflix Jumps In With Entertainment for Everyone

The exclusive partnership offers Netflix subscribers the ability to instantly stream movies and TV episodes from Netflix to the television via the Xbox 360 video game and entertainment system. Xbox 360 will be the only game console to offer this movie-watching experience, available to Xbox LIVE Gold members who are also Netflix subscribers at no additional cost.

From the Netflix Web site, subscribers simply add movies and TV episodes to their instant Queue, which will appear automatically on the TV screen via Xbox 360. Once selected, movies will begin playing in as little as 30 seconds. In addition to instantly streaming Netflix movies to the TV, Xbox LIVE Gold members can browse and rate movies, fast-forward, pause and rewind, all using either their Xbox 360 Controller or remote.

Netflix on Xbox 360 will launch this fall with the release of the new Xbox experience, a new generation of games and entertainment experiences that will be available for Xbox 360 this fall.

The New Xbox Experience

The new Xbox experience represents the first time in history that a mass market consumer electronics device has been reinvented through free software, giving people more fun and intuitive ways to interact, play and enjoy entertainment.

“Xbox LIVE is the world’s fastest-growing online social network on TV,” said John Schappert, corporate vice president of Interactive Entertainment LIVE, Software and Services Business at Microsoft. “We doubled our membership the past two years, growing from 3 million to 6 million, and then from 6 million to 12 million. And today, we are adding a new member every five seconds. With the best and broadest social entertainment experiences launching this fall, the future is limitless.”

Some of the features that make the new Xbox experience groundbreaking are the following:

Entertainment without limits. With LIVE Party, bring your favorite games, TV shows, movies and pictures to life by sharing those experiences with friends, wherever they are around the world.

Express yourself. With the new Xbox 360 experience, gamers can personalize their entertainment like never before. They can create their own avatar, designed exclusively by Rare Ltd., and jump into a party with friends from around the world.

“Must See TV” and much, much more. The biggest names in entertainment worldwide, such as Netflix, NBC Universal, Universal Studios Home Entertainment, SCI FI Channel, USA Network, Constantin and MGM are bringing their content to Xbox 360.

360 Degrees of Entertainment

The 2008 Xbox 360 entertainment lineup of games, movies and TV shows is its best and broadest ever. Whether for fans of action, role-playing, racing, sports, strategy, party or action-adventure games, Xbox 360 has the biggest blockbusters and the most exclusive content in 2008 and beyond:

The new game show. The new Xbox LIVE channel Xbox LIVE Primetime represents an all-new way to play. A collection of virtual game shows such as “1 vs. 100,” Xbox LIVE Primetime allows thousands of gamers to become contestants from their living rooms, playing together simultaneously, live with content that is always fresh and relevant. The global phenomenon “1 vs. 100” is created by Endemol, the world’s largest independent production company and the producer of the hit show “Deal or No Deal.” Xbox LIVE Primetime is available in North America, France, Germany and the U.K.

Blockbusters. “Final Fantasy XIII” will be available on Xbox 360 at launch in North America and Europe. Xbox 360 is the only place gamers can play the year’s biggest games, such as “Gears of War 2,” “Resident Evil 5,” “Fable II” and exclusive “Grand Theft Auto IV” episodes.

Music. Xbox 360 is the preferred stage for all the best music games, including “Lips,” “Rock Band 2,” “Guitar Hero World Tour” and “DanceDanceRevolution® UNIVERSE3.”

Family. Xbox 360 gets the whole family playing with titles such as “Banjo Kazooie: Nuts & Bolts,” “Scene It? Box Office Smash” and “Viva Piñata: Trouble in Paradise.”

Sports. Xbox 360 remains the best place to play sports titles, including leading franchises like “Madden NFL,” “Tiger Woods PGA Tour,” “NBA Live,” “NHL 2K” and more.

TV and movie entertainment. Xbox is home to the best TV and movie entertainment, including exclusive games such as “You’re in the Movies” and “1 vs. 100,” exclusive films and TV from Netflix, and the world’s largest online library of on-demand high-definition TV shows and movies.
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Old 07-15-2008, 12:13 AM   #3
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Errrr...I don't have any Xbox Live friends who aren't Gold members. What would be the point?
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Old 07-15-2008, 12:17 AM   #4
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Okay, Don, lets take as a given that you "have something for everyone", which you clearly don't, or the Wii wouldn't be stomping you into the ground. To achieve the success you're claiming you already have you must also be priced for everyone. The 360 has more alternate revenue streams than any console in history, so why not invest in your platform and actually get it into homes?
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Old 07-15-2008, 12:25 AM   #5
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The new Xbox experience offers more content than you can find from any device that connects to the television.
Well, except for a PC. I'm sure he was getting around to mentioning that.
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Old 07-15-2008, 12:36 AM   #6
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Sucks that you have to be a Gold member AND a Netflix subscriber though. It also sounds like if you want to share the movie with friends at the same time they also have to be Gold, although not known if they need to be Netflix subscribers as well.[/QUOTE]

Nope doesn't suck at all. It's common sense and probably the most realistic method for a partnership like this. Microsoft is doing this to increase the xbox live population. It's silly to think they would offer this free to slacker silver members. Netflix wins by getting new subscribers from microsoft and microsoft wins by getting new subscribers from netflix.

I'm currently just subscribed to xbox live...and depending on the specifics of the deal i will very likely get a netflix membership...this is the exact opposite of sucking.

If you can show pictures or listen to music with your party from your machine, i would imagine that you can show a movie to your party from your machine. It's not leaving your machine...so more than likely your party does not need a netflix subscription to view the movie you are showing.
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Old 07-15-2008, 12:38 AM   #7
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Originally Posted by mister_slim View Post
Okay, Don, lets take as a given that you "have something for everyone", which you clearly don't, or the Wii wouldn't be stomping you into the ground. To achieve the success you're claiming you already have you must also be priced for everyone. The 360 has more alternate revenue streams than any console in history, so why not invest in your platform and actually get it into homes?
You have bitter written all over you...sucks that you can't get excited over all this great news from MS. Your loss I guess.
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Old 07-15-2008, 01:10 AM   #8
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To achieve the success you're claiming you already have you must also be priced for everyone.
Honestly, with the price drop a $50 difference makes the 360 a no brainer imo.
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Old 07-15-2008, 01:22 AM   #9
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Well, except for a PC. I'm sure he was getting around to mentioning that.
I don't think he's talking about the 12 people who have their computers hooked up to their TV's.
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Old 07-15-2008, 01:36 AM   #10
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the $299 20 gig 360 just got a lot better with netflix movies and tv shows. can't wait for nintendo's press conference later today.
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Old 07-15-2008, 02:18 AM   #11
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Originally Posted by CptTripps View Post
Honestly, with the price drop a $50 difference makes the 360 a no brainer imo.
I agree, $200 is a great price for a video game console.
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Old 07-15-2008, 02:39 AM   #12
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I don't think he's talking about the 12 people who have their computers hooked up to their TV's.
Haha, I am one of those twelve damnit. I don't use it for FPS of course but playing some COH or an MMO was fantastic.
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Old 07-15-2008, 05:23 AM   #13
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Hell, it just finally gave me a reason to become a Netflix member is all.
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Old 07-15-2008, 05:26 AM   #14
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Hell, it just finally gave me a reason to become a Netflix member is all.
Except that we still don't have Netflix up here, unless I missed the memo. That's a somewhat annoying little thing about this announcement. Once again, cool new additions if you're in the US, but otherwise, woop-dee-doo.
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Old 07-15-2008, 05:39 AM   #15
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I don't think he's talking about the 12 people who have their computers hooked up to their TV's.
Make that 13...I built a media pc over the weekend.
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Old 07-15-2008, 05:46 AM   #16
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I'm already a Netflix subscriber and a Gold member.

I'll probably end up using this, especially since I can't currently watch the streaming movies on my Mac.

Speaking of which, Netflix better get around to implementing that REALLY soon. It's been promised for a long time.
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Old 07-15-2008, 06:30 AM   #17
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Time to rejoin Netflix. How in the world is Blockbuster still in business??
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Old 07-15-2008, 06:52 AM   #18
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I'm a netflix member who reinstated my membership just for the streaming content.
To me this is a wonderful addition.
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Old 07-15-2008, 07:05 AM   #19
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The Netflix thing was a long rumored deal and the fact that it is exclusive is pretty amazing. Sucks that you have to be a Gold member AND a Netflix subscriber though. It also sounds like if you want to share the movie with friends at the same time they also have to be Gold, although not known if they need to be Netflix subscribers as well.
According to Joystiq they do, which basically makes that feature moot.
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Old 07-15-2008, 07:27 AM   #20
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Uh... yeah... what's the point then? Other than possibly synchronizing everyone's playback. OooOOOOooOoo.

Still cool, but decidedly less cool if true. Not like all my friends have to be subscribers to come to my house and enjoy the movie.

Uh oh, here come the MPAA helicopters.
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