UK PS3 Prices Continue to Drop, Rumored Price Cut by October
The Register is reporting that prices of the PS3 in the UK continue to drop at various retail locations. They also report that Sony may well be considering a $100 price drop in October of 2007.
Quote:
Retailers WH Smith and Play.com have both knocked £25 off the price of the PS3, offering the console for just under £400.
But while the WH Smith offer was an Easter weekend-only deal that ended today, the Play.com offer will run for "the foreseeable future", a representative told Register Hardware and includes a free HDMI cable, free delivery and the movie Click on Blu-ray Disc.
The move comes as rumours began circulating that Sony is planning to kill off the 20GB version of the console. This has very little impact in the UK, since it wasn't available here anyway.
It was also claimed that Sony is planning to knock $100 off the cost of the PS3 by October. This would bring it into the same pricing territory as the forthcoming Xbox 360 Elite. The Elite will feature a 120GB hard drive, an HDMI port and cable, a wireless controller, an Xbox Live headset and a premium black finish. It's expected to begin arriving in stores in the US on 29 April.
It's worth noting that these price drops are retail-specific and not Sony mandated.
Also, a $100 price drop combined with the removal of the 20GB SKU would certainly help Sony gain some of the ground they've lost to Microsoft.
The Register is reporting that prices of the PS3 in the UK continue to drop at various retail locations. They also report that Sony may well be considering a $100 price drop in October of 2007.
It's worth noting that these price drops are retail-specific and not Sony mandated.
Also, a $100 price drop combined with the removal of the 20GB SKU would certainly help Sony gain some of the ground they've lost to Microsoft.
No it wont. $100 price drop would be good for consumers, as Microsoft would follow suit in a heartbeat. Thing is, I dont think Sony wants to get into a pricing war with MS, as 1) MS has better cost control this generation 2) MS isnt losing money for a change 3) MS can lose more money then any other company.
One of the design goals of the 360 was to have better price control, initially and over the length of production. They can easily pace Sony dollar for dollar, its just with the 600$ price tag, they havent had to.
I seem to remember PS3 sales numbers being reported for Europe. The numbers looked very good for the system. In fact, the numbers looked so good, it appeared to be doing far better than the competition.
Why would retailers be cutting the price to move units? A price cut normally appears if there is a new model coming or if there is a problem moving units through retail to customers.
I highly doubt a new model PS3 is coming this soon after launch. Are retailers having trouble moving units off of shelves this soon after launch?
I seem to remember PS3 sales numbers being reported for Europe. The numbers looked very good for the system. In fact, the numbers looked so good, it appeared to be doing far better than the competition.
Why would retailers be cutting the price to move units? A price cut normally appears if there is a new model coming or if there is a problem moving units through retail to customers.
I highly doubt a new model PS3 is coming this soon after launch. Are retailers having trouble moving units off of shelves this soon after launch?
More supply doesn't equal more demand. Simple economics.
I seem to remember PS3 sales numbers being reported for Europe. The numbers looked very good for the system. In fact, the numbers looked so good, it appeared to be doing far better than the competition.
Why would retailers be cutting the price to move units? A price cut normally appears if there is a new model coming or if there is a problem moving units through retail to customers.
I highly doubt a new model PS3 is coming this soon after launch. Are retailers having trouble moving units off of shelves this soon after launch?
Well my opinion is just as you put it, that retailers are having trouble to move their stock, however, while I think it's because too many people baulk at the price compared to the 360 and Wii, its perfectly feasible that it could be because they have so much stock they can afford to and that it's not related to not enough people wanting it. But then if enough people wanted it they wouldn't have too much stock.... hmm. I think I succeeded in confusing myself...
Also, a $100 price drop combined with the removal of the 20GB SKU would certainly help Sony gain some of the ground they've lost to Microsoft.[/I]
Correction: A $100 price drop combined with the INCREASE of the 20GB SKU would certainly help Sony gain some of the ground they've lost to Microsoft.
Seriously, having a $400 PS3 would have been a great strategic advantage. I think the dropping of the 20-Gig SKU was a mistake, although I understand why they did it. If I were getting a PS3 I would get the 20Gig version.
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Quote:
Originally Posted by Johan
My God, IrishWhiskey, you were right about everything!
Kamalot:The first week sales were good..even great. It's just that pretty much most of the people who wanted the system got it right off the bat, and sales since then (which wasn't a sell-out because of the supplies present), the number of sales has dropped like a rock.
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Seriously, having a $400 PS3 would have been a great strategic advantage. I think the dropping of the 20-Gig SKU was a mistake, although I understand why they did it. If I were getting a PS3 I would get the 20Gig version.
I would get the 20 gig version as well. Wireless, card reader and slightly larger drive mean nothing to me. $100 means a lot to me.
If the PS3 does ever drop down to 399 I'd pick up one without thinking. My wife would make me sleep on the couch for awhile, but it would be worth it I'm sure. I don't think i'd pay 499 for the system though, so we will see what happens I guess.
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A $100 price drop would do wonders for the PS3, although $150 would probably be a much larger help. We'll see I guess.
It's already around $500 for the 60gb in Japan, and it's getting mauled there. And any price drop would probably be matched by Microsoft so they might be back to square one.
I wonder if they can be as aggressive with price cuts as they were with the PS1 (Japan launch $400, next year U.S. launch $300, seven months after that $200, all the while guys from Atari and Sega were calling it dumping because they said the system cost $500 to make).
so considering that sony seems to not make the 20gb version anymore, regardless of what they say, it would make it so that PS3 is still $500 if they dropped the PS3 $100 usd. which is back to the 20gb price. where if there was still a 20gb version a $100 usd price drop would have made it $400 usd. so you get the supposedly better version for cheaper but the PS3 is still $200 more than the core 360, and thats only if ms didn't decide to counter with a price drop of there own.
It's the same story all over again - do they need to if they want to be more competitive? Yes. Can they? Depends on how fast they cost reduce the thing.
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If there's two or three games worth owning and the system is 400 bucks, you might have sold me on a PS3. But, there are no games, and the system is still overpriced.
hmm. I think I succeeded in confusing myself...
