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Old 10-25-2006, 09:49 AM   #1
bapenguin
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Sony PS3 Ads

Some new ads for the Sony PS3 have hit the net. There are 2 of them right now up at YouTube.

The first ad talks about the power of the Cell processor and why the Cell Broadband Engine is smarter.

The second ad talks about the capacity of Blu-Ray and how 50GB allows for developers to create larger worlds.

I gotta admit, these ads are pretty damn cool. I like the whole "science show" aspect of them. Of course, they are overflowing to the brim with marketing BS. Since when can a computer only perform 1 task?
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Old 10-25-2006, 09:53 AM   #2
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I need to start creating "engines" out of nowhere to describe otherwise normal things.
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Old 10-25-2006, 09:54 AM   #3
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Speaking of ads, you should see Eglinton subway station in Toronto. All the walls, floors, turnstiles, pillars, and normal ad signs are completely PS3 - the whole station. It's pretty crazy.

And single core computers CAN only perform one task at a time. That is indeed a fact. That's why we're getting dual core systems. Operating systems just "timeshare" the single core, and it happens at such a blazingly fast rate that it just appears that programs are running simultaneously.
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Old 10-25-2006, 09:56 AM   #4
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To follow will be needless complaining and nitpicking about the ads because they're from Sony. Ready, set.......... GO GO GO!
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Old 10-25-2006, 10:00 AM   #5
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Quote:
Originally Posted by Gorvi
To follow will be needless complaining and nitpicking about the ads because they're from Sony. Ready, set.......... GO GO GO!
I liked the ads
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Old 10-25-2006, 10:01 AM   #6
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YES SONY THE CELL IS SMARTER THAN ME!

These are some long ass commercials, but I do like them. My roommate says the voice is creepy though so I dunno.
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Old 10-25-2006, 10:03 AM   #7
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Those aren't going to run on TV are they? The ads themselves aren't bad but wait too long for TV. My attention span isn't that long for commercials.
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Old 10-25-2006, 10:04 AM   #8
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They are voiced by some well-known US actor, I forgot his name.

Oh, and as ads, they are simply brilliant but I laughed few times during them.

I'll never forget you closing down Lik-Sang, $ony.
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Old 10-25-2006, 10:06 AM   #9
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i'm not positive, but that sounds like the guy who played Bishop

http://www.imdb.com/name/nm0000448/
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Old 10-25-2006, 10:06 AM   #10
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Those are very well done. That "the cell may even be smarter than you line" at the end of the first is a really bad idea, but the rest of it was well done, well thought out.

Its powerful marketing.
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Old 10-25-2006, 10:07 AM   #11
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THAT IS HIM, good call protocol_image.
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Old 10-25-2006, 10:09 AM   #12
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"A normal computer can only perform a single task at a time"

Riiiiiiight.

"It gives you more ways to die"

Awesome!
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Old 10-25-2006, 10:10 AM   #13
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Am I the only one that thought they were boring? I couldn't even get through the first one.
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Old 10-25-2006, 10:15 AM   #14
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You just gotta love the Sony hype train. If Bluray and PS3 are so awesome then how is it possible that the games on Wii and X360 are just as good or even better?
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Old 10-25-2006, 10:15 AM   #15
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Good 'ol Lance Heinricksen.
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Old 10-25-2006, 10:16 AM   #16
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Pretty cool ads, the Warhawk footage in the first one looked pretty poor though.
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Old 10-25-2006, 10:19 AM   #17
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Quote:
Originally Posted by Abednigo
Am I the only one that thought they were boring? I couldn't even get through the first one.
Very fucking boring. And stupid.
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Old 10-25-2006, 10:19 AM   #18
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Quote:
Originally Posted by chaimpot0k
"A normal computer can only perform a single task at a time"

Riiiiiiight.
There is a kernel of truth in there, just wrapped entirely in marketing.

There is only one process running on a CPU at a time.

They're just telling you something that seems like a big deal, but isn't a big deal for most purposes.
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Old 10-25-2006, 10:20 AM   #19
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I remember reading that the AI in Assassin's Creed was going to be smarter on the 360. How can the cell be 'smarter'? Smarter than the PS2 but not as smart as the 360. ;-)
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Old 10-25-2006, 10:20 AM   #20
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I agree. The ads themselves were great, but the gameplay footage (esp in the first one) looked pretty bad compared to the super-detailed raindrop renderings they were doing like five seconds before.
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