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Old 03-21-2013, 07:48 PM   #1
randir14
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2K Spent $200 Million on Bioshock Infinite


Destructoid reports that 2K Games has spent $200 million to develop and market Bioshock Infinite, making it one of the most expensive games ever.

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Developers, like Rockstar, have bragged in the past that games make more than films at the box office, so why not fund games like Hollywood does? 2K Games is doing just that by throwing nearly $200 million at BioShock Infinite, according to The New York Times which cited unnamed analysts. Not since Grand Theft Auto IV -- allegedly $100M and produced by 2K's owners Take-Two -- has so much money been thrown at a project

Around $100M was spent on Infinite's production and as much as another $100 will be spent on marketing. Remember when we were all gobsmacked that Gears of War cost $10 million? While game budgets have gone up, BioShock Infinite is pushing to the top of the list of most expensive productions. Shenmue ($94M in today's economy) says hi!
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Old 03-21-2013, 08:00 PM   #2
Anenome
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Not since GTIV? You mean not since SW:The Old republic, and it was a lot more than $200m, more like $500m.
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Old 03-21-2013, 08:02 PM   #3
sai tyrus
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I wonder how this will be successful both commercially and critically.
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Old 03-21-2013, 08:03 PM   #4
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Correction: "if" for "how"
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Old 03-21-2013, 08:09 PM   #5
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I wonder how this will be successful both commercially and critically.
I think you had it right the first time. If they spend that kind of cash to develop a game, it will become almost impossible for it to ever be considered a success unless it is a smash success.

Not a good sign.
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Old 03-21-2013, 08:09 PM   #6
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I call BS.
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Old 03-21-2013, 08:15 PM   #7
sai tyrus
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I think you had it right the first time. If they spend that kind of cash to develop a game, it will become almost impossible for it to ever be considered a success unless it is a smash success.

Not a good sign.
lol. Maybe it was a Freudian slip.
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Old 03-21-2013, 08:28 PM   #8
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I really hope this is a smash hit, so there are other 200m projects in the near future. I was going to wait till this game hit the $10 mark to buy but now i may jump in earlier to show support for large projects.
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Old 03-21-2013, 08:47 PM   #9
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Wasteful, even if this is the greatest game ever made. I can't even begin to image what small shops could do with 200 million (spread among themselves). I'm not really speaking as to quality, simply quantity (they could operate... forever... and make countless projects with that kind of money).
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Old 03-21-2013, 08:52 PM   #10
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How many units is that to break even? Sheesh.
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Old 03-21-2013, 08:54 PM   #11
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I agree, spending this much on a game is a sure sign of failure. You spend that kind of money on advertising to cover up a crappy game (which doesn't work in the age of instant digital reviews on release date), or after the game is already a whopping success, and you're trying to extend it. It can't already be a success if it hasn't been released, so...

I'm still interested in seeing some genuine player reviews though. The game looks like something I want, the question remains to be seen if it actually is.
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Old 03-21-2013, 08:59 PM   #12
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Not since GTIV? You mean not since SW:The Old republic, and it was a lot more than $200m, more like $500m.
Where are you getting your information? I know the Bioware team that worked on this and I was told $100 million with most of that going to marketing.
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Old 03-21-2013, 09:01 PM   #13
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I wonder how this will be successful both commercially and critically.
If it did cost this much, they need to sell 5 million copies to break even as the publisher gets only about $40 from each $60 game sale. GTA IV had 9 million sales near launch, probably 10 or 11 now, but many of those won't have been at the $60 pricepoint.
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Old 03-21-2013, 09:01 PM   #14
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That does seem like a lot of money for a single-player game. I know MMOs typically burn through that kind of money in development costs, but if successful, they see a much better ROI.

I remember being blown away by Wing Commander IV's 12Mil production costs. No one thought that would ever be equaled.
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Old 03-21-2013, 09:02 PM   #15
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How many units is that to break even? Sheesh.
5 million at the $60 price-point.
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Old 03-21-2013, 09:03 PM   #16
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MMO buget for a singleplayer only game set to launch this late in console transition...even Nintendo's flagship title like Zelda would put execs in distress.
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Old 03-21-2013, 09:07 PM   #17
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Well, this at least explains much of the preorder bait, eh?
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Old 03-21-2013, 09:14 PM   #18
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good for the marketing agencies i guess, so far that $200,000,000 budget hasn't bought a cent of interest in the game from me personally.
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Old 03-21-2013, 09:20 PM   #19
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Well if it helps 2K I already paid for this game. So that's $60 less to worry about.

But holy cow at the budget.
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Old 03-21-2013, 10:10 PM   #20
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Wasteful, even if this is the greatest game ever made. I can't even begin to image what small shops could do with 200 million (spread among themselves). I'm not really speaking as to quality, simply quantity (they could operate... forever... and make countless projects with that kind of money).
Seriously. What is this, too big to fail? Wtf do you spend $200m when making a game? I don't get it. 800 hours of gameplay? >_>
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