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Old 04-09-2012, 08:31 AM   #1
Cygnus
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Exclamation Sony To Cut 10,000 More Jobs


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Sony is planning to reduce its workforce by 6 percent, or about 10,000 jobs, as new CEO Kazuo Hirai takes action in the wake of the company's fourth straight projected loss, according to a Nikkei news report.

About 5,000 of the job cuts are expected to come from a reorganization of operations producing chemicals and small- and medium-sized panels, according to the report.

Hirai had previously stated that "painful" steps would be necessary to turn the company around.

Hirai is scheduled to hold a press conference on the management plan, April 12.

Valued at $200 billion as recently as September 2000, Sony is now estimated to be worth just $20 billion, compared with $591 billion for Apple and $170 billion of Samsung, according to Bloomberg.

In February, Sony predicted a loss of $2.7 billion for the fiscal year ending March 31. A fourth consecutive annual loss would be a first for the company since it listed in 1958.
I wonder if there will be cuts in their game division?
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Old 04-09-2012, 08:55 AM   #2
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I don't really see them cutting into their games division like the others. Isn't their games division one of the few things that generates them money? Granted, not with the PS3 fiasco. But with at least transactions made through PSN.
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Old 04-09-2012, 09:11 AM   #3
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Yeah there probably will be lay-offs in the software section as well.
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Old 04-09-2012, 09:46 AM   #4
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I guess there goes the indie game subsidy fund for exclusive PSN titles :sadface:
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Old 04-09-2012, 09:48 AM   #5
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Originally Posted by Cygnus View Post
I wonder if there will be cuts in their game division?
They closed down Zipper Interactive last week.
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Old 04-09-2012, 09:53 AM   #6
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The cuts are across the board due to a downturn in business. The last round of cuts, 5k or so, was to streamline all the business units. It's pretty sad really. I had hoped they could turn it around but Howard is a douche. He made the problems much worse. The games division is a bigger industry joke then EA.
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Old 04-09-2012, 02:33 PM   #7
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Kaz making his first big move. Important for a new CEO.

You know what, I trust Kaz. He's our CEO. He came from the games division, from America no less.

There's a simple classic strategy to turn around a failing company:
1. Cut the dogs.
2. Groom the cows.

Dogs are businesses that are losing you money and which are not strategic on another level.

Cows are businesses you already own providing your bread and butter.

The problem with Sony historically has been that they would use money from cows to cover losses in their dogs. This has cost them market valuation over the years, pretty massively as you can see from the OP.

There was a time the games division was keeping the company afloat literally. PS3 ruined that and I'm surprised they haven't gone bankrupt or been bought out since then.

Probably the only thing keeping them at a higher market valuation is the value of their music and movie library. Take those out and their true valuation might be less than $5b!
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Old 04-09-2012, 05:31 PM   #8
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1. Cut the dogs.
so why bother with the vitae, or whatever the handheld is called? do they think they can take on the itunes price/selection behemoth or something?

if they were smart, they'd have sunk all their R&D/marketing/BS/money into iOS games development and actually made profits.

its one thing to pay $20 for a great portable game, its another when you need to buy a separate $200/300 device to play it, especially if you only care about one or two games.
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Old 04-09-2012, 06:37 PM   #9
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so why bother with the vitae, or whatever the handheld is called? do they think they can take on the itunes price/selection behemoth or something?

if they were smart, they'd have sunk all their R&D/marketing/BS/money into iOS games development and actually made profits.

its one thing to pay $20 for a great portable game, its another when you need to buy a separate $200/300 device to play it, especially if you only care about one or two games.

That admitting defeat thought. Why not just come out with your own cloud based handheld that plays shitty games, maybe throw a Dpad on it to make the games less shitty?


The gaming ghetto....
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Old 04-09-2012, 06:38 PM   #10
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holy shit reading my post.....soz ive been drinkning.
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Old 04-09-2012, 06:39 PM   #11
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so why bother with the vitae, or whatever the handheld is called? do they think they can take on the itunes price/selection behemoth or something?
Hubris gets in the way. Sony doesn't yet realize internally that it's a $20b company. It still thinks like it's a $200b company that's just down on its luck and will spring back. Morale must be terrible.

The Vita is grasping at straws; trying to create a market where none now exists. That market is known as: adult toys. Obviously, it's not a huge market. A game device will always be a toy, and because of the Gameboy the handheld market has a childish connotation, at least in Western markets.

The real reason beyond that is that it's so much more profitable to be a platform owner than a game maker. Sony doesn't want to make iOS games, they want to -be- Apple, making a 15%-30% cut on everyone else's effort.

They likely figure that the handheld market is much like the console market--you toss a device out there and hope it gains mass market adoption. They probably figure the generation of kids who get too old for gameboy will gravitate to an adult device. They might be right, but probably aren't. I can see the Japanese adopting the device much more than the West, which makes it not really worth making.

Beyond that, you have the idea that if the Vita were successful, that Sony could build a content distribution model, leveraging all their movie and music catalog, such as you refer to. That makes it a strategic device, meaning they can convince themselves to lose money on it on the off chance that it's successful and leads to leverage on those other businesses they own.

But, no company can make too many bets like this and survive in the long term. Sony's still got gobs of physical assets they can sell off before going bankrupt. But how long until their market value is worth less than their physical assets. At that point, they'd be vulnerable to hostile-takeover by large corporations eying hungrily their movie and music catalog.

Imagine how much money Apple could make simply by obtaining Sony's music libraries. Sony owns at least half of Michael Jackson's music catalog which includes most Beatles songs >_>

Also, Apple has cash reserves totally $140+ billion dollars. Right now. Dropping $20b on Sony would be hardly a dent in the bucket.
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Old 04-09-2012, 07:23 PM   #12
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If there was any corporation that deserved to go down in flames, it is Sony (though Bioware comes a close second).
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Old 04-09-2012, 08:09 PM   #13
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Apple getting Sony would be one of the worst things ever for consumers and competition in general. You're forgetting the vast manufacturing facilities they still own. Add into that the massive catalog of patents they have.
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Old 04-10-2012, 08:57 AM   #14
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So, do you think kaz can bring sony back?

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Sony Corp. more than doubled its projected annual loss to 520 billion yen ($6.4 billion), its worst red ink ever, due to a massive tax charge.

With new CEO Kazuo Hirai at its helm, the Japanese electronics company said Tuesday it expects an additional tax expense of 300 billion yen in the fiscal fourth quarter ending March 30. It said this non-cash charge stemmed from revaluing U.S. tax credits that are unlikely to be utilized due to its string of annual losses.

In February, it had projected an annual net loss of 220 billion yen amid weak TV sales, the strong yen and production disruptions from flooding in Thailand.

The company said its operating loss forecast was unchanged at a loss of 95 billion yen ($1.2 billion). It forecast a return to profit in the year through March 2013.

Japanese news reports on Monday said Sony would cut about 10,000 jobs worldwide over the next year as it tries to return to profit, but the company would not confirm that.

This would be the fourth year of red ink for Sony — a daunting challenge for Hirai, who took over as CEO from Welsh-born Howard Stringer this month. Hirai is due to outline the company's new corporate strategy to journalists on Thursday.

Sony, whose businesses sprawl from cameras and cellphones to PlayStation game consoles and movies such as "The Smurfs," has for years been struggling to regain the swagger and creative flair that made it a dominant force in the global electronics industry in the 1980s and early 1990s
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Old 04-10-2012, 10:53 AM   #15
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Kaz used to be the laughing stock of the gaming sites thanks to his brainless shilling of the PS3, now all of a sudden he's supposed to be the revolution Sony needs?

Maybe if he just got a second job and donated that money to Sony...
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Old 04-10-2012, 02:00 PM   #16
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Originally Posted by Metal Khaos View Post
I don't really see them cutting into their games division like the others. Isn't their games division one of the few things that generates them money? Granted, not with the PS3 fiasco. But with at least transactions made through PSN.
Trust me, there will be significant cuts to the gaming division. This layoff Press Release was desperate, pre-emptive damage control because Sony just told shareholders today that they lost 6.4B - not 2.7B; and a billion of that was specifically as a result of the gaming division. They also announced the closure of Qore today.

Some of that loss has to be as a result of the underperforming Vita, but I wouldn't be surprised to see SOE get shut down by the end of the year since they've had a series of duds and MMORPG's have tremendous overhead.
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Old 04-11-2012, 03:34 PM   #17
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Apple getting Sony would be one of the worst things ever for consumers and competition in general. You're forgetting the vast manufacturing facilities they still own. Add into that the massive catalog of patents they have.
Not forgetting that at all. That's what makes a takeover so attractive! Not only do you get all their patents, movies and music libraries, but Sony's physical assets could likely be sold off for at least $10+b. So the true cost of the things you really want: patents, movies, music, etc., is half of what it appears to be.

I agree it would be potentially negative for consumers do to Apple's general douchiness already :\
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Old 04-11-2012, 03:37 PM   #18
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Kaz used to be the laughing stock of the gaming sites thanks to his brainless shilling of the PS3, now all of a sudden he's supposed to be the revolution Sony needs?

Maybe if he just got a second job and donated that money to Sony...
LOL, good one ^_^

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Trust me, there will be significant cuts to the gaming division. This layoff Press Release was desperate, pre-emptive damage control because Sony just told shareholders today that they lost 6.4B - not 2.7B; and a billion of that was specifically as a result of the gaming division. They also announced the closure of Qore today.

Some of that loss has to be as a result of the underperforming Vita, but I wouldn't be surprised to see SOE get shut down by the end of the year since they've had a series of duds and MMORPG's have tremendous overhead.
Like I said: cut the dogs, keep the cows. I wouldn't blame them for cutting the Vita entirely.

As for gaming, they should keep the games division because it is potentially stupidly profitable. Hell, the games division kept the company afloat for awhile there.

Personally, the PS4 is my most desired nextgen console. So hoping they can pull out all the stops still.
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Old 04-11-2012, 03:48 PM   #19
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they should keep the games division because it is potentially stupidly profitable.
Potential has sank a lot of companies out there. You've got to take chances on new things however I am not exactly in the know of how much of a chance $ wise Sony can invest in doing the PS4 correctly.
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Old 04-11-2012, 07:31 PM   #20
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I am no so sure about that. With so many 1st and 2nd party devs, most of them can't be that profitable. Its not like PS3 has sold over 120 million units like their past consoles. Third party franchises like COD, BF, GTA, elder scrolls, AC, etc dominate this gen. I won't be surprised if SOE is on the chopping block..tho PS2 looks great.

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As for gaming, they should keep the games division because it is potentially stupidly profitable. Hell, the games division kept the company afloat for awhile there.
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