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What is the big deal? I see people posting saying they won't renew their gold membership because of the news regarding ads. The news was that a different program would be used to present the ads, not that there would be more.
And a key reason for this is that there has to be some positive nature for the consumer, to which my best guess would be it uses less system resources to produce the ad versus making it a selectable option that brings up more info on the dashboard, as it is now.
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http://www.360voice.com/blog.asp?tag=TDiddy
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