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Old 02-20-2009, 12:08 PM   #1
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Sony Expands into South America

Quote:
In an attempt to finally give some attention to an entire continent traditionally devoid of official involvement from video game companies in general, Sony today announced its intentions to expand into South America. This expansion brings with it access to the Playstation Network (though we're not sure how extensively just yet) as well as licensed retail versions of Sony's three major pieces of hardware -- the PS3, PSP and PS2. The company announced it'll be launching in "13 different countries in the region" through a partnership with Sony Latin America.
Expanding into emerging markets is always a good idea.

From Joystiq
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Old 02-20-2009, 12:48 PM   #2
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I hope Sony isn't ignorant enough to include Mexico on this South American region, just like how MS listed Mexico on the Central American region. We are from NA too.

This is good news for my friends in Chile, BR and Argentina.
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Old 02-20-2009, 12:55 PM   #3
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Quote:
Originally Posted by Raw View Post
I hope Sony isn't ignorant enough to include Mexico on this South American region, just like how MS listed Mexico on the Central American region. We are from NA too.

This is good news for my friends in Chile, BR and Argentina.
Unfortunately....

Quote:
Originally Posted by SONY
UPDATE: Liz Archibald from Sony America updated us on the specific regions, saying, "These countries include Argentina, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru and Venezuela. Additional services such as PlayStation Network, will be introduced in a phased roll-out to select countries." As far as pricing goes, things get a little more complex, "SCEA (Sony Computer Entertainment of America] offers three different PlayStation gaming systems at various price points, and each offers a varying degree of technology and functionality, which ultimately speaks to more consumers in a region such as Latin America, which has many segmented economic classes."
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Old 02-20-2009, 01:21 PM   #4
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Quote:
Originally Posted by Raw View Post
I hope Sony isn't ignorant enough to include Mexico on this South American region, just like how MS listed Mexico on the Central American region. We are from NA too.

This is good news for my friends in Chile, BR and Argentina.
I seriously didn't know that Mexico was considered part of North America...I always thought that chain of countries between North and South was all considered Central.

Apparently you learn something every day on EvAv!
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Old 02-20-2009, 10:11 PM   #5
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It's mostly a linguistic and cultural connection, I don't see how you can fault companies for including Mexico. It may not technically be correct, but you wouldn't ship an english game to Mexico, but you can to Canada. The Mexican consumer is better served by this classification. Who cares about such a technicality anyway, people get miffed at the weirdest things sometimes.
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Old 02-20-2009, 10:15 PM   #6
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Quote:
Originally Posted by Anenome View Post
It's mostly a linguistic and cultural connection, I don't see how you can fault companies for including Mexico. It may not technically be correct, but you wouldn't ship an english game to Mexico, but you can to Canada. The Mexican consumer is better served by this classification. Who cares about such a technicality anyway, people get miffed at the weirdest things sometimes.
The issue is basic geography.
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Old 02-21-2009, 08:31 AM   #7
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The reason they didn't include Brazil (47% of all South American lands!) is because we're a whole region by ourselves. We don't speak spanish (or, more exactly, Castellano), we have few or no cultural connections to other SA countries.

That's why they include Mexico as Central or South America. Same language, and there are some cultural similarities.
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Old 02-21-2009, 10:11 AM   #8
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Mexico is included in many modern iterations of the loose definition of 'Central America', even if physiographically Central America consists of: Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama. Further muddying the issue is Mexico's dual involvement in NAFTA and CARICOM treaties.

Central America is an invention, anyway. Much like the 'Middle East', it's a loose concept of a region, not a specific continent. Panama canal or no, there's a good argument to be made that there is no real distinction geographically between North and South America at this time in history.

Regardless, the article says Sony is expanding into Latin America, which is even more nebulous a term than Central America.
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