Not all publishers are pushed toward the Christmas rush and Stardock appears to be one of the ones with a little sense. Gamasutra is reporting on an interview with the CEO of the small PC-exclusive publisher in which they outline their strategy for the future.
Quote:
"What we try to do is we want to release a title every first quarter of every year," CEO Brad Wardell tells Gamasutra. "For as far out as our schedule goes -- that's five or six years -- there's a game coming out."
...
Stardock hopes to repeat that success by making its release schedule an explicitly yearly affair, now that it has expanded out to publish third-party games. Gas Powered Games RPG/RTS hybrid Demigod is next up, in February 2009. The company's schedule also allows for expansion packs in the first and fourth quarters as well.
This is the way smaller publishers can survive. They sidestep the market glut of Xmas and put something good out during the early year lull. It's good sense.
