fitbabits
11-21-2005, 05:51 AM
Business Week (http://www.businessweek.com) has posted an article (http://www.businessweek.com/magazine/content/05_48/b3961094.htm) profiling Robbie Bach, President of Microsoft's Entertainment and Devices Division and Chief Xbox Officer.
For anyone keeping score at home, Bach is out in front. As the company's chief Xbox officer, he gets a lot of credit for the solid success of Microsoft's game console. In the four years since its launch, Xbox has captured the No. 2 spot -- Sony Corp.'s PlayStation 2 is tops -- and expectations are running high for a second-generation video console, Xbox 360, which will hit North American stores on Nov. 22. Xbox 360 comes in a sleek white console, boasts high-definition gaming, and easily connects to a home computer network.
Interesting that he is toying with the idea of entering the digital music player market in direct competition with Apple et al.
For anyone keeping score at home, Bach is out in front. As the company's chief Xbox officer, he gets a lot of credit for the solid success of Microsoft's game console. In the four years since its launch, Xbox has captured the No. 2 spot -- Sony Corp.'s PlayStation 2 is tops -- and expectations are running high for a second-generation video console, Xbox 360, which will hit North American stores on Nov. 22. Xbox 360 comes in a sleek white console, boasts high-definition gaming, and easily connects to a home computer network.
Interesting that he is toying with the idea of entering the digital music player market in direct competition with Apple et al.