First Xbox 360 TV Ad

[fitbabits]

It's debatable whether this is 'news' or not, but a buddy of mine (thanks, Hendo) sent me the following link to the first Xbox 360 television ad.

Xbox 360 Ad (http://media.putfile.com/360ad)

This is cool as all get out!

[Bones4lyf]

thats pretty sick :D

[Vermillion]

Wow, that did ad did it. I'm going to the store during lunch and finally putting down a preorder for my x360 jump rope...

Not only did you have an ad that had nothing to do with your product, but in no way shape or form, did you mention what the product does or show its capabilities. This ad gets a rating of '8' in the 'missing the farking point' scale of advertising.

[bean19]

Cool ad.

Too bad they won't have anywhere near enough of the product.

[tvgm2]

Are they gonna have that game at launch?

[m0nk3yb0y]

Are they trying to attract "urban" people or something? It would have been nice if, you know, a commercial for a game system had something to do with gaming...

Anyone remember the Dreamcast commercials? Those were a lot better.

[PantherModern]

I kind of liked that they weren't doing the typical "WOOOOOAAAAHHHHH! LOOK AT THESE AMAZING GRAPHICS! WOOOOOAAAAAAHHHHH! WE ARE TEH AWESOME! WE WILL R0X0RR YOUR S0XX0RZ! W00T!"

It was refreshing. Cause I think everyone knows that footage of games on TV is completely untrustworthy most of the time anyway. They're just trying to hype how cool their system is, and how cool you will be for owning one. I mean, at least they're focused. I can't say it makes me want to buy one, but I wasn't going to anyway.

[fitbabits]

Wow, that did ad did it. I'm going to the store during lunch and finally putting down a preorder for my x360 jump rope...

Not only did you have an ad that had nothing to do with your product, but in no way shape or form, did you mention what the product does or show its capabilities. This ad gets a rating of '8' in the 'missing the farking point' scale of advertising.
The point of the ad (as I see it) is to promote the fact that anyone can 'jump in'. I reckon there will be more ads that expand upon the concept of 'anyone can join in'.

I love this ad the same way I love the Transformers-style ad for the Citreon C4.

[pur3r4ge]

It's advertising brand identity over product features. That's generally more interesting advertising. I like it. I really like the lo-fi aspect of it. The whole next-gen tech thing kinda begs for some rediculous special effects bonanza, and I'm glad that they aren't going that route.

Anyone ever see any of the old David Lynch PS2 commercials for the European market? Those were some good ads.

[bapenguin]

Umm...what the hell did I just watch?

[jacktion]

not working

[notcivx]

The point of the ad (as I see it) is to promote the fact that anyone can 'jump in'. I reckon there will be more ads that expand upon the concept of 'anyone can join in'.

Yeah pretty much. It's funny watching people reply about this ad.

GUYS THERE ARE BLACK PEOPLE IN IT THEY ARE MAKING ADS FOR THE URBAN CROWD LOOKS LIKE THE WHITE RACE IS DOOMED

[fitbabits]

Umm...what the hell did I just watch?
Dons 'smart ass cap'

That was an ad for the Xbox 360!

Removes 'smart-ass cap'.

[StoneGut]

Different but defentially cool!

[Silversmith]

Wow, that did ad did it. I'm going to the store during lunch and finally putting down a preorder for my x360 jump rope...

Not only did you have an ad that had nothing to do with your product, but in no way shape or form, did you mention what the product does or show its capabilities. This ad gets a rating of '8' in the 'missing the farking point' scale of advertising.


It's called the "Let me show you somthing cool to get you saying <product placemnet here>, Eventhough it has nothing to do with what i'm selling" campain. Geico auto insurance uses it all the time and it's funny

[fitbabits]

not working
Seems to be working for everyone else. :confused:

[Lizard Dude]

Was it just me or did that sound like Feel the Magic XY/XX music?

[A-Team]

Umm...what the hell did I just watch?
Anti-jump rope propaganda. Microsoft is trying to tear our kids away from outdoor activities and turn them into couch potatoes.

[fitbabits]

Anti-jump rope propaganda. Microsoft is trying to tear our kids away from outdoor activities and turn them into couch potatoes.
Holy crap, you're right. And to think they almost had me fooled. :eek:

[Schnoogs]

It cracks me up that people are so naive that they don't realize that the mere fact that you're taken time out of your day to talk about this commercial means that Microsoft has succeeded.

Whether you liked it or not is irrelevant...the point is you spent time thinking about it.

Cracks me up how silly people can be...best quote in this thread "NOT WORKING". HAHAHA! Worked enough to make you take the time to type something. If it hadnt worked you would never have watched it or have been aware of it.

Kids! ;)

[buckfutter]

It cracks me up that people are so naive that they don't realize that the mere fact that you're taken time out of your day to talk about this commercial means that Microsoft has succeeded.

Whether you liked it or not is irrelevant...the point is you spent time thinking about it.

Cracks me up how silly people can be...best quote in this thread "NOT WORKING". HAHAHA! Worked enough to make you take the time to type something. If it hadnt worked you would never have watched it or have been aware of it.

Kids! ;)

From the advertisers point of view? Sure, yeah, it worked. From the people who are talking about it? The ones on whom it generally has a negative effect? I'm not sure that you can call that "working" on an individual level.

But this ad didn't piss me off, because I recognize the song (also, the song doesn't suck), and because at least it isn't the testosterone pumped malarky we normally get when advertisers show game footage. Reminds me of Sony Europe's ad campaigns. They always pull in industry awards... not that awards in the advertising field are anything to be proud of.

[Royal Fool]

It cracks me up that people are so naive that they don't realize that the mere fact that you're taken time out of your day to talk about this commercial means that Microsoft has succeeded.

Whether you liked it or not is irrelevant...the point is you spent time thinking about it.

Cracks me up how silly people can be...best quote in this thread "NOT WORKING". HAHAHA! Worked enough to make you take the time to type something. If it hadnt worked you would never have watched it or have been aware of it.

Kids! ;)

Clever.lolz

[Dracula-X]

It cracks me up that people are so naive that they don't realize that the mere fact that you're taken time out of your day to talk about this commercial means that Microsoft has succeeded.

Whether you liked it or not is irrelevant...the point is you spent time thinking about it.

Cracks me up how silly people can be...best quote in this thread "NOT WORKING". HAHAHA! Worked enough to make you take the time to type something. If it hadnt worked you would never have watched it or have been aware of it.

Kids! ;)

Technically it's more to do with the fact that it's a frontpage news item here than ***'s marketing. I certainly wouldn't give a rat's ass to talk about ***'s commercials otherwise, having seen them or not (I've not). I'd be more inclined to say EA succeeded...

Children these days... ;)

[A-Team]

It cracks me up that people are so naive that they don't realize that the mere fact that you're taken time out of your day to talk about this commercial means that Microsoft has succeeded.

Whether you liked it or not is irrelevant...the point is you spent time thinking about it.

Cracks me up how silly people can be...best quote in this thread "NOT WORKING". HAHAHA! Worked enough to make you take the time to type something. If it hadnt worked you would never have watched it or have been aware of it.

Kids! ;)
No offense, but you sound a bit like a <insert bad word of choice here>. :eek:

[fitbabits]

Children these days... ;)
...who can't even type the word Microsoft... :rolleyes:

Try it with me:

M-I-C-R-O(steady yourself, this is that hard part)-S-(phew, my finger hovered over the $ for a split second, but I resisted. Mavis Beacon would be proud.)O-F-T.

[EternalGamer]

Assassin, I would imagine that most of the people who were interested downloading the ad are people who are already buying the 360. We are gamers who have an interest in how the industry works and what happens in it beyond just our immediate play experience for whatever reason. I don't think most of the people that downloaded it, are the type of passive consumer that would just let the ad work its subconscious magic. They are, more likely, the type to analyze and debate its effectiveness as a piece of marketing.

Ultimatley by expressing an interest at all, perhaps MS has "won" in some way. But you are certainly not in any way transcendenced ideological subjection. You have obviously "bought" the ideology of anti-propaganda just as blindly as some might buy the advertising campaign of Microsoft and think it makes you superior. Ultimately we are subjects to ideological domination of one form or another. Some of us are just more conscious of it than others. ;)

Dan

[Thenetcase]

I think Microsoft must have hired McDonald's former marketting director to head up their xBox360 campaign.... Ghetto ads are interesting, but not something that makes me want to buy their product at all. When I see a McGriddle's commercial I think, "Gee... why should I buy one of those? I'm not gangsta and I'm not lovin' it."

Don't get me wrong, I'm not racist (as my black friends will confirm), but I think that these ads are just plain silly. Other companies have figured out how to cross-market to all races... Microsoft doesn't need to advertise like McDonalds-- Microsoft isn't ghetto.

Oh and those people have some sweet skills. Napolean Dynamite could compete with that though. ;)

-TNC-

[The Iron Weasel]

Dons 'smart ass cap'

That was an ad for the Xbox 360!

Removes 'smart-ass cap'.

Where did you buy that cap, its got a sassy look to it....I like it!

[fitbabits]

...transcendent above ideological subjection.
I'm...scared. Where's Kelegacy? Someone please hold me... :)

[fitbabits]

..."Gee... why should I buy one of those? I'm not gangsta and I'm not lovin' it."

Don't get me wrong, I'm not racist (as my black friends will confirm), but I think that these ads are just plain silly.
And the above comes straight from the book of "I'm not <whatever>, but."

Not all African Americans are 'gangsta'.

[notcivx]

I think Microsoft must have hired McDonald's former marketting director to head up their xBox360 campaign.... Ghetto ads are interesting, but not something that makes me want to buy their product at all. When I see a McGriddle's commercial I think, "Gee... why should I buy one of those? I'm not gangsta and I'm not lovin' it."

Don't get me wrong, I'm not racist (as my black friends will confirm), but I think that these ads are just plain silly. Other companies have figured out how to cross-market to all races... Microsoft doesn't need to advertise like McDonalds-- Microsoft isn't ghetto.

Oh and those people have some sweet skills. Napolean Dynamite could compete with that though. ;)

-TNC-



Hahahaha, please tell me this post is 100% sarcastic. If not, wow.

[EternalGamer]

I'm...scared. Where's Kelegacy? Someone please hold me... :)

It would appear Kelegacy is your ideological subjection; we always run to our mind masters in times of crises. ;)

Dan

[Cubfan]

Wow, I didn't expect much, but I really like that ad, alot. Very cool. People having fun, good music, and no forced appeals to youth with manufactured 'coolness' that you see in so many ads.

[KarmaGhost]

I think Microsoft must have hired McDonald's former marketting director to head up their xBox360 campaign.... Ghetto ads are interesting, but not something that makes me want to buy their product at all. When I see a McGriddle's commercial I think, "Gee... why should I buy one of those? I'm not gangsta and I'm not lovin' it."Well, I'm kind of confused. I know that McDonald's still has those "I'm Lovin' it" commercials, so the former marketing director would have nothing to do with those, right? In that case, it might work, but those "I'm Lovin' it" ads are, IMO, some of the worst ads ever made. Now, I'm assuming that others disagree with me because they've been running for years, but what they did stop were the horrible "free style" rapping versions that were absolutely awful.

In the case of this Xbox commercial, it's always refreshing to see something different. It was well shot, well choreographed and directed. At first, it looks like it's going to be an "urban" commercial of some sort, but then you have all these other groups jumping in, so you know somethings up. But I wonder whether the X360 logo at the end is enough for someone who's just sitting on the couch watching the TV. For us here in the EvAv forums, we're obviously going to remember this because we're making such a big deal about it, but will Joe CasualGamer remember? Will Billy's mom and dad remember? Maybe, maybe not, but I think that with a commercial, especially a commercial before a really big launch like this, you don't want any maybes.

[Kelegacy]

I'm...scared. Where's Kelegacy? Someone please hold me... :)
I'm right here.

It would appear Kelegacy is your ideological subjection; we always run to our mind masters in times of crises.

Hmm. I don't even want to think about those implications.

[Dracula-X]

...who can't even type the word Microsoft... :rolleyes:
...who can't stand Microsoft being referred to as ***? :rolleyes:

I always find it amusing when people take issue with calling *** that (sometimes immediately invoking the spot-the-fanboy game, not that I'm saying you are one), even though I primarily use it as shorthand, nothing more. But a small, waning part of that is not forgetting their prior transgressions and grief inflicted with their OS and tactics (US justice dept, european commission, now south korea, etc ad nauseum), but in deference to the topic I really don't want to derail the thread so I'll just say this. I'll not stop referring to Microsoft as *** no matter who or how many take issue with it, fanboy or not. But I tell you what, I'm flexible. I'll refer to Sony as $ony if it makes your tummy feel all warm and fuzzy inside, makes no difference to me. :)

Try it with me:

M-I-C-R-O(steady yourself, this is that hard part)-S-(phew, my finger hovered over the $ for a split second, but I resisted. Mavis Beacon would be proud.)O-F-T.
I'll give it a go:

F-A-H (oh man, this is tough!)... Q!... How'd I do? :D

[EternalGamer]

Hmm. I don't even want to think about those implications.

You don't have to think about them. You only have to reap your benefits of ideological domination. . . . You do have your bondage peraphernalia on hand don't you?

Dan

[fitbabits]

I always find it amusing when people take issue with calling *** that (sometimes immediately invoking the spot-the-fanboy game, not that I'm saying you are one), even though I primarily use it as shorthand, nothing more.

I don't buy you using '***' as shorthand - why not use the letter S instead? It is, after all, easier to reach than $! Oh, it's because you don't like or approve of Microsoft's past transgressions. Which in turn negates your claim that using *** is nothing more than shorthand.

Your argument is weak.

[Dracula-X]

I don't buy you using '***' as shorthand - why not use the letter S instead? It is, after all, easier to reach than $! Oh, it's because you don't like or approve of Microsoft's past transgressions. Which in turn negates your claim that using *** is nothing more than shorthand.

Your argument is weak.
Post to post, it is just shorthand, nothing more. Until someone or a fanboy gets in my face about it, that is. I did clearly mention what a small part of that was about to cover my ass, whether you think it negates things is a weak issue, grammatical nitpicking at best, and entirely meaningless to me, and won't change things.

And your assumptions are grand. ;)

I think that exhausts it. Again, in the interest of staying on topic, please msg me privately if you wish to further get things off your chest :)

[Zanzibar]

Sega!!!!!!!

[Jack's smirking revenge]

First off, this is great marketing. It's focus is the average american consumer who doesn'r really do anything. It's focus is to make them want to belong to this uber-cool group of jump-ropers (xbox 360) owners. Secondly, There are several white people in that commercial. What are you afraid of that the hip-hop culture is going to completely take over, and on day in the not to far future, we will all kneel reverently before the throne of master overlord
p-diddy?

[fitbabits]

I think that exhausts it. Again, in the interest of staying on topic, please msg me privately if you wish to further get things off your chest :)
You have a very high opinion of yourself if you think I would send you a PM about something so trivial. This is a non-issue - you have your opinion, I have mine, end of story. The only things I'd like to get off my chest right now are the two or three hairs I missed while shaving this morning, and I'm not about to send you a PM about that! :)

[cjrizzo]

Jeez, I hope the marketing department has something better than that cooked up - that sucked.

[Dracula-X]

The only things I'd like to get off my chest right now are the two or three hairs I missed while shaving this morning, and I'm not about to send you a PM about that! :)
Good, else I'd be compelled to recommend the brands of shaving lotion and razors I use for my chest which would really be awkward! :)
I hope you shaved for Infected tho. I don't wanna see some unsightly diseased-chewbacca-follicle action going on when I play! ;)

[Dracula-X]

Ok, I just saw the commercial. The two hefty gals jumping rope made me chuckle. I'd have edited in some screen jittering/shaking at that point, but now I'm being crass.

Didn't think it was bad though.

[Mr.Green]

I think it's different, clever, refreshing and especially enjoyed the fact that no mouth-breathing dork was involved in the making of this ad.

Yeah, I liked it. Hang me.

[fitbabits]

Good, else I'd be compelled to recommend the brands of shaving lotion and razors I use for my chest which would really be awkward! :)
I hope you shaved for Infected tho. I don't wanna see some unsightly diseased-chewbacca-follicle action going on when I play! ;)
What do you use? I go with the 'new classic' combo of Aveeno gel and Mach 3 razors. :)

I am fully clothed in Infected, much to my dismay! Believe me, I did try!

[rickmus]

Kinda like the MTV launch event for the 360 - it plays games?

[Captain Awesome]

hahah that was very cool. I hate marketing but I have to admit that it gets witty and creative sometimes. I also enjoy the stupid comments just under the clip. Guess they missed the point of the footage? You know a whole group of people jumping into something really fun or a unified idea that brings people to one spot?

Also loved the classic Beat Street track.

[Sazime]

I recognize the song (also, the song doesn't suck)
So what is it??

[Zurik]

I think Evil should get some dollars from Microsoft for having news about this on the front page. So the commercial looks ghetto, for a $400 Xbox 360? That's one rich ghetto.

[Twigz'N'Berries]

I think Evil should get some dollars from Microsoft for having news about this on the front page. So the commercial looks ghetto, for a $400 Xbox 360? That's one rich ghetto.
I have my own reservations of labeling the commercial ghetto. No one labeled the Sony commercial where hundreds of people in an urban setting swarmed some building and were just stacking themselves on top of one another.
Now, I actually enjoyed the commercial. You didn't know what it was for (if you hadn't seen it on the post) until the end. 'Jumping In' to the 360 seemed like a good idea. I wouldn't be surprised if we were actually a part of test group for the commercial. But whatever. I liked the commercial...it would have been unimaginative to just blast game cutscrenes and in-game to sell the system.

[Tennistoad]

That ad is Brilliant.. Why?? Because It says to people who don't know anything about video game consoles (aka ps2 owners) That something better Is here.. Ps2 has won because more noobs own it than teh hak0rz who own the xbox. Now more noobs will want and own the xbox360 instead of the ps3..

Thank you for your time and off to the Flame War.

[Steele Johnson]

Wow the graphics look so real... I'm definitely picking this console up.

[ElectricMonk]

you know i'm not sure if this ad is even real. it seems way too easy for somebody to grab some existing stunt footage and tag an xbox 360 logo on the end

[Dracula-X]

What do you use? I go with the 'new classic' combo of Aveeno gel and Mach 3 razors. :)
Well, I don't think I can beat Aveeno, but I'm with ya on the Mach3's. That and some Edge gel with the Aloe Vera because it's easy on the chesticles. ;)

[Kelegacy]

When you cut yourself with Mach 3's, you'd better hope you grab your head before it falls off. I use them, but I'm in such a hurry in the mornings that I go to work looking like a burn victim. And though I need it, I can't shave every day. Baby's got sensitive skin, yes he does.

[Stormeh]

Unfortunately, I have to say it.

Worst. Ad. Ever.

[Twigz'N'Berries]

Unfortunately, I have to say it.
Worst. Ad. Ever.
Someone needs to pee on that peon.

[mister_slim]

Wow the graphics look so real... I'm definitely picking this console up.
Cue the Killzone 3 DVD player jokes.

[Sensei-X]

you know i'm not sure if this ad is even real. it seems way too easy for somebody to grab some existing stunt footage and tag an xbox 360 logo on the end

I was thinking the same thing, I've seen much better and interesting fake ads then this supposed real ad, like the fake iPod Mini ad that was being passed around a while ago.

[Captain Awesome]

So what is it??


It's Din Daa Daa (US Mix) - George Kranz