UbiSoft Opens Development Studio in Brazil

[Monsterfly]

The French publisher is opening a new game studio called Ubisoft São Paulo, in Brazil. They will start with DS games for girls between 8 and 14. There are also plans to open new studios in Rio de Janeiro and Florianópolis.

UOL Jogos (http://jogos.uol.com.br/reportagens/ultnot/2008/06/24/ult2240u128.jhtm) has the scoop, but this time only in Portuguese.

[Adam Blue]

Wow...I'll be there in September. I hope this somehow changes the gaming market in Brazil.

[Disgustipated]

Can't wait for those girls' DS games!!

[Goronmon]

They will start with DS games for girls between 8 and 14.Nope, there won't be any shovel-ware at all coming out of that studio. None...at...all.

[MelbaToast]

Nope, there won't be any shovel-ware at all coming out of that studio. None...at...all.

My Little Pony: The Unridden Saga

[Talon-]

My Little Pony: The Unridden Saga

There needs to be a Z in there somewhere...

[Adam Blue]

Reading more of it, it sounds like they plan to try and get big enough to develop for the 360 and PS3, or the next gen consoles by that time.

[Purple Santa]

Why in Brazil though?

[MelbaToast]

Why in Brazil though?

Well duh (http://www.google.ca/search?hl=en&q=adriana+lima&btnG=Google+Search&meta=) .

[Adam Blue]

Why in Brazil though?

It's a market waiting to explode.

EDIT: Ubi-soft is making a smart move.

[Maskatron]

Well duh (http://www.google.ca/search?hl=en&q=adriana+lima&btnG=Google+Search&meta=) .

Haha, yeah. Also, São Paulo is a major, international city.

[jeffool]

It's a market waiting to explode.

EDIT: Ubi-soft is making a smart move.I wholeheartedly agree; Brazil is ready to pop on the world scene like India only wishes it could. Now, if they can just get people to buy legit games...

[divinechaos]

I wholeheartedly agree; Brazil is ready to pop on the world scene like India only wishes it could. Now, if they can just get people to buy legit games...

Well, Brazil has like, a million more hot chicks than India ever will. And I think getting South-Americans to buy legit games is gonna be really tough. I mean, REALLY tough. There are no laws and if there are then no one enforces them.

[Schnoogs]

Expect about a dozen Jiu Jitsu games to come out....


Oh and some racecar games using alternative fuel

[B_Money]

With the money, they were able to put a door on the studio
Now the monkeys cannot bite me.
my blood is like sugar to them.

[ElfShotTheFood]

With the money, they were able to put a door on the studio
Now the monkeys cannot bite me.
my blood is like sugar to them.

Teleboobies! :cool:

[TrackZero]

Guess Canada's dollar got too rich for them.

[Deadend]

Aren't legit games ridiculously expensive in Brazil?

[Xerxes]

How about a studio in Houston.:o

[Schnoogs]

How about a studio in Houston.:o

Drive to Dallas and work for id

[Xerxes]

Drive to Dallas and work for id

Ewww Dallas.:(

[Adam Blue]

Ewww Dallas.:(

Ewww Dallas? Though, I am leaving Dallas for Brazil, so...

[Magnanimous Gnome]

Ewww Dallas? Though, I am leaving Dallas for Brazil, so...

Are you moving to Brazil for good?

Is it for the ladies? :p

[Adam Blue]

Are you moving to Brazil for good?

Is it for the ladies? :p

Hehehe.... I'll post about it sometime next month. But yes, Brazilian women are involved.

[Xerxes]

Hehehe.... I'll post about it sometime next month. But yes, Brazilian women are involved.

Can i come... :o
Not to Dallas... But Brazil.

[BorisCal]

The article says "boys and girls between the ages of 8 and 14", so it's not just girls.
But it will be nice facing the raging piracy that goes on over there, they're even more corrupt that we are over here, must be in the genes :)

[Jotoco]

Aren't legit games ridiculously expensive in Brazil?

Yes.

BR$ 1 = USD 0,625

wii (http://www.extra.com.br/buscagsa.aspx?busca=wii) and wii2 (http://www.americanas.com.br/busca/wii)

360 (http://www.americanas.com.br/busca/1858/xbox%20360) and 360 again (http://www.extra.com.br/buscagsa.aspx?busca=xbox%20360)

ps3 (http://www.extra.com.br/buscagsa.aspx?busca=playstation%203) and another ps3 (http://www.americanas.com.br/busca/playstation+3)



I can't really find a quote now, but some 10 years ago I read somewhere that, in the golden ages of the SNES AND GENESIS Brazil were the THIRD biggest game market in the world. Just don't quote me on that until I find something to back it up.

[Jotoco]

The article says "boys and girls between the ages of 8 and 14", so it's not just girls.
But it will be nice facing the raging piracy that goes on over there, they're even more corrupt that we are over here, must be in the genes :)

Nah, if it were anywhere near a decent price, games wouldn't be pirated so bad.

Remember here games are taxed just like gambling. In OVER 100% taxes. That's really not so good for gaming.

In a country where the average earning A YEAR is somewhere near USD9000 it's really hard to pay some 100 dollars in a game.

I currently lives with my parents, I earn about USD 1100 a month, it's a very high sallary. And I can't afford to spent more than about USD 50,00 a month outside the basics... Imagine buying a videogame (that's why I don't own any current gen console).

The tax distorcion is SO HIGH that a VERY GOOD gaming rig. Some Quad Core with a ATI 3870 will cost you about as much as a Wii. If you take the monitor out of the calculation. There you go for expensive PC gaming.

[rvieira]

Expect about a dozen Jiu Jitsu games to come out....

Only if the studio was set on Rio de Janeiro, in São Paulo is more like a monopoly game.


Hehehe.... I'll post about it sometime next month. But yes, Brazilian women are involved.


Our Girls are the best !!:D

[saulob]

Yes.

BR$ 1 = USD 0,625

wii (http://www.extra.com.br/buscagsa.aspx?busca=wii) and wii2 (http://www.americanas.com.br/busca/wii)

360 (http://www.americanas.com.br/busca/1858/xbox%20360) and 360 again (http://www.extra.com.br/buscagsa.aspx?busca=xbox%20360)

ps3 (http://www.extra.com.br/buscagsa.aspx?busca=playstation%203) and another ps3 (http://www.americanas.com.br/busca/playstation+3)



I can't really find a quote now, but some 10 years ago I read somewhere that, in the golden ages of the SNES AND GENESIS Brazil were the THIRD biggest game market in the world. Just don't quote me on that until I find something to back it up.

Yes, games here are a expensive (A LOT).

And, it's true, the SNES and GENESIS time were the best one... I had them both :( .. l o v e d ....

Today i'm with Jotoco, can't have any current gen console.

[Jotoco]

Now for a real, non machine translated version of the article:



Fica próximo à Avenida Paulista, em São Paulo, o primeiro grande estúdio de desenvolvimento de jogos do Brasil. A francesa Ubisoft, conhecida por best-sellers como "Splinter Cell", "Rayman" e"Assassin's Creed", entre tantos outros, escolheu a capital paulista como parte de sua estratégia de expansão e espera que, em poucos anos, São Paulo possa fazer pela América do Sul o que seu estúdio de Montreal fez pelo Canadá.

It's near Avenida Paulista, in São Paulo, the first big game developing studio in Brazil. The French company, Ubisoft, known for best-sellers as "Splinter Cell", "rayman" and "Assasin's Creed", among others, chose the capital of the São Paulo State as part of it's strategy of expansion and hopes that, in a few years, São Paulo might do for the South America what it's Montreal studio did for Canada.


Considerada uma espécie de centro cultural de Quebec, Montreal é reconhecida pelos excelentes festivais de música, mas na última década gabaritou-se entre os principais pólos de outra manifestação cultural: os games. A cidade continua sediando atrações como o Montreal International Jazz Festival, mas de lá também saem jogos de produtoras como Electronic Arts, Eidos Interactive e Strategy First. Tudo começou, porém, em 1997, com a abertura de um estúdio da Ubisoft.

Considered to be a kind of cultural center in Quebec, Montreal is known for it's excellent music festivals, but in the last decade put itself among one the biggest cultural expressions: games. The city continues to hold attractions like Montreal International Jazz Festival, but games from publishers like Eletronic Arts, Eidos Interactive and Strategy fist are made there as well. Everything began, in fact, in 1997, with the oppening of Ubisoft's studio.


Bertrand Chaverot, que trabalha na companhia desde 1994, está à frente de uma empreitada e tanto: inaugurar e administrar um estúdio de produção da companhia em território nacional. "A indústria está crescendo e o Brasil tem que 'pegar o trem'. Já que não há distribuição de jogos, começar com produção é outra maneira de não perder mais tempo", explica Chaverot.

Bertrand Chaverot, that works in the company since 1994, is ahead of huge challenge: found and administrate a production studio in Brazil. "The gaming industry and Brazil has to 'catch' the train. Since there is no distribution of games, starting with production is another way to not lose any more time.". explains Chaverot.

Ele está certo: a indústria do entretenimento eletrônico movimenta US$ 30 bilhões e cresce, em média, 15% por ano. O executivo aposta na criatividade do brasileiro, que ao mesmo tempo possui uma cultura ocidental, enquanto diferencial na hora de desenvolver os jogos. "Vamos contratar pessoas apaixonadas por videogames, com mente aberta, que gostem de arte, arquitetura e música, que tenham mentes globalizadas. Quem entrar na Ubisoft terá uma carreira internacional", anima-se.

He is right: The electronic entertainment industry moves around US$ 30 billions and grows, in average, 15% a year. The executive bets on the brazillian criativity that have at the same time western cuture, as a differential when making games. "We will hire people in love with videogames, with an open mindset, that like art, arquiteture and music, that have globalized mindsets. Whoever works for Ubisoft will have an international career"


O estúdio da Ubisoft São Paulo começa a funcionar neste mês de julho e vai dedicar-se, em um primeiro momento, ao desenvolvimento de jogos para Nintendo DS voltados a meninos e meninas entre 8 e 14 anos (o chamado público "tween", mistura dos termos "teen" e "between").

The Studio, in São Paulo, opens up this month of July and will dedicate, in a first moment, to develop games for the Nintendo DS aimed for boys and girls of 8 to 14 years (the so called "tween" public, mix of "teen" and "between").




Continues in the next post. (You may at to the OP if you want)

[BorisCal]

Nice translation, where did you learn portuguese?

[BorisCal]

Nah, if it were anywhere near a decent price, games wouldn't be pirated so bad.

Remember here games are taxed just like gambling. In OVER 100% taxes. That's really not so good for gaming.

In a country where the average earning A YEAR is somewhere near USD9000 it's really hard to pay some 100 dollars in a game.

I currently lives with my parents, I earn about USD 1100 a month, it's a very high sallary. And I can't afford to spent more than about USD 50,00 a month outside the basics... Imagine buying a videogame (that's why I don't own any current gen console).

The tax distorcion is SO HIGH that a VERY GOOD gaming rig. Some Quad Core with a ATI 3870 will cost you about as much as a Wii. If you take the monitor out of the calculation. There you go for expensive PC gaming.

On the other hand, the xbox modding scene is quite advanced in Brasil, because of the piracy, caused by the inflated prices.
But I really had no idea that the games were so expensive down there :\

[Jotoco]

A princípio serão 20 funcionários, entre brasileiros e estrangeiros, número que, estima-se, deve chegar a 40 em doze meses e 200 pessoas em três ou quatro anos. Até lá a idéia é que a Ubisoft São Paulo, além de produzir conteúdo para games de outros escritórios da companhia, seja capaz de desenvolver jogos para Wii, PlayStation 3 e Xbox 360.

It will start with 20 workers, within Brazillians and foreigners, number that, is estimated, will grow to 40 in 12 months and 200 in 3 to 4 years. Until then Ubisoft plans are that São Paulo, aside from producing portions of games for other Ubisoft's studios, will be capable of developing games for Wii, PS3 and Xbox 360.

A Ubisoft, na verdade, já teve uma representação nacional, na mesma cidade de São Paulo e administrada pelo mesmo Bertrand - que não apenas fala português, como tem dupla nacionalidade e paixão pelo país. Centralizado na distribuição de jogos, a Ubisoft Brasil funcionou de 1999 a 2003, período necessário para estabelecer os canais de distribuição da companhia na América Latina. Concluído o trabalho, o executivo voltou à França para estudar e assumiu a direção de "third parties" (produtoras terceirizadas), até planejar o retorno em grande estilo da filial.

In truth, Ubisoft already had national (Brazillian) representation, in the same city and administrated by the same Bertrand - that not only speaks portuguese, as he has dual-citizenship and is in love with the Country. Centered around distributing games, Ubisoft Brazil worked from 1999 through 2003, the timeframe necessary to establish distribution channels in Latin America. When the job was done, the executive returned to France to study and took place as director of "third parties", until planning the return in style of the subsidiary.

A princípio, o marketing, atualmente nas mãos da Electronic Arts (para jogos de PC), continua como está no retorno da Ubisoft ao país: "O mercado brasileiro, afetado pela pirataria e pela alta carga tributária, representa 0,5% do mercado mundial. Não faremos jogos para o Brasil". Por outro lado, o país passa a integrar os planos da companhia em termo globais - basta dizer que a Ubisoft é a empresa mais pulverizada do setor, com escritórios em 20 países.

In the beginning, the marketing, currently in the hands of Eletronic Arts (for PC games), will remain as it is: "The Brazillian market, affected by piracy and high taxes, represents only 0,5% of the global market. We won't make games for Brazil". On the other hand, the country we integrate Ubisoft's global plans - it is enough to say that Ubisoft is the most spread company in the gaming market, with offices in 20 countries.



Além disso, a produtora está entre as que mais inovam: além de investir 28% de seu faturamento em pesquisas, possui uma meta de lançar três marcas originais a cada dois anos - nos últimos tempos foram "Assassin's Creed", "Petz", "Imagine" e "Rayman Raving Rabbids", só para citar algumas.

Besides, the producer is between the ones who innovate the most: aside from investing 28% of it's revenue in research, has the target of releasing 3 new intelectual propoerties every two years - latelly some where "Assassin's Creed", "Petz", "Imagine" e "Rayman Raving Rabbids", to quote but a few.





Continues in next post

[Jotoco]

Nice translation, where did you learn portuguese?

I am Brazillian, afterall. Heh

[BorisCal]

I am Brazillian, afterall. Heh

I assumed it after a while, since you don't have the location placed in and all that.

It's actually pretty neat that they're opening a studio over there, it just goes to remind me how far behind we (in Portugal) are starting to be, even though that there are some companies that are doing great stuff in the fields of electronics and software, we could and should be far ahead, but unfortunately the country seemed to stop a bit and the education system is currently a wreck, but that's another topic... I start to talk too much when I get sleepy, speaking of which, must go sleep now...

[Magnanimous Gnome]

Hehehe.... I'll post about it sometime next month. But yes, Brazilian women are involved.

I'll be on the lookout for that post then. :)

I'm jealous - I'd move down there for the guys. ;)

[Jotoco]

Foi-se o tempo em que videogame era sinônimo de "nerdismo". A própria Ubisoft trabalha com a idéia de produzir jogos que sejam do interesse de 80% da população. "Antes apenas 12% das pessoas jogava, e hoje há jogos para meninas, pais e vovôs", explica Chaverot, que sabe bem do que está falando, pois encabeçou a criação da linha "Imagine", com jogos para perfis variados. É a chamada revolução dos jogos casuais, ou seja, com apelo a um público mais amplo, ancorada pela Nintendo, com o portátil DS e o Wii.


The time is gone when videogame was a sinonim to "nerdsm". Ubisoft itseld works with the idea of producing games that are interesting to 80% of the population. "In the past only 12% of the people played, and today there games for girls, parents and grand-parents", explains Chaverot, who's very aware of what he is talking about, because was head of the creation of the line "Imagine", with games for different people. It's called casual game revolution, in other words, appeal to a wider public, anchored by Nintendo with the portable DS and the Wii.

Outra aposta da companhia é na convergência entre cinema e games. E não se trata filmes que viram games, mas exatamente o inverso: "Vamos criar filmes com nossos jogos", aposta Chaverot.

Another company's bet is in convergence between movies and games. And it's not about movies that become games, but exactly the other way around: "We will make movies with our games", Chaverot bets.

Jogo à brasileira

Para muitos jovens brasileiros, a idéia de trilhar uma carreira no desenvolvimento de games é um sonho distante. Afinal, progressos à parte - os cursos especializados, por exemplo -, o setor ainda engatinha por estas bandas. A chegada da Ubisoft, no entanto, é um novo gás, à medida que a empresa já faz aproximações com o Governo, universidades e até mesmo será filiada à Abragames (Associação Brasileira das Desenvolvedoras de Jogos Eletrônicos).

Games Brazillian way

For several Brazillian games the idea of taking a career in developing games is a distant dream. Afterall, progresses aside - specialized college courses, for example -, the sector stills craws in Brazil. The arrival of Ubisoft, however, brings new momentun as Ubisoft makes contact with the government, universities and will even be affiliated to Abragames (Brazillian association of electronic games developers)

"O Brasil tem muitos talentos", destaca o executivo, que deixa claro que, a médio e longo prazo, a intenção é que o comando da
produção seja tupiniquim, e não estrangeiro. "Para nós o principal desafio é contratar boas pessoas e treiná-las. Quando montamos um estúdio, 40% dos custos salariais durante os três primeiros anos são para formação, pois mandamos os profissionais para estudar em outras filiais".

"Brazil has many talented people", highlights the executive, who leaves it clear, that in medium to long terms, the intention is that the command of the production be national, and not by foreigners. "To us the most important challenge is to hire good people and to train then. When we open a studio, 40% os the sallary costs during the 3 first months are for trainning, because we send the professionals to study in other subsidiaries".




Continues in next post. I didn't realize it was so big........

[Magnanimous Gnome]

Wow, thanks for the translation Jotoco - awesome work. :)

[Jotoco]

Ele sonha até mesmo "repatriar" brasileiros que trabalham em empresas no exterior: "Além dos estrangeiros que vamos trazer, gostaríamos de ter de volta brasileiros que estão trabalhando em outras produtoras. Isso nos interessa muito".


He even dreams of repatriating some Brazillians that work in other studios abroad: "Besides the foreigners that we will bring, we would like to bring back Brazillians that are working in other producers. This interest us very much.


E, ao que tudo indica, São Paulo é apenas o começo, à medida que já existe a intenção de, no futuro expandir as atividades para outras cidades, como Rio de Janeiro e Florianópolis.

Everything indicates that São Paulo is just the beginning, as that there is already intention of, in the future, expanding the activities to another cities, such as Rio de Janeiro and Florianopolis.


Os planos da Ubisoft para o Brasil são explicados em detalhes na entrevista exclusiva que Bertrand Chaverot concedeu ao UOL.

The detailed plans of Ubisoft are explained in the exlusive interview (http://jogos.uol.com.br/reportagens/ultnot/2008/06/24/ult2240u129.jhtm) that Bertrand Chaverot gave to UOL.






AND THAT"S IT! ENJOY!

[Adam Blue]

Thanks for the translation Jotoco.

[Jotoco]

QUANTO CUSTA PARA UM VIDEOGAME CHEGAR AO BRASIL?
Imposto de Importação (II): De intenção protecionista, é um imposto federal que incide sobre a entrada de produtos estrangeiros em território nacional 28%
ICMS: Imposto sobre operações relativas à circulação de mercadorias e sobre prestações de serviços de transporte interestadual, intermunicipal e de comunicação 25%
IPI: A principal incidência é sobre mercadorias nacionais e estrangeiras que consistam na reunião de produtos, peças ou partes e da qual resulte um novo produto ou unidade autônoma 50%
PIS: Pago pelas pessoas jurídicas, a grosso modo incide sobre bens adquiridos para revenda 1,65%
Confins: Tributo cobrado pela União para atender a programas sociais do governo federal 7,6%

And this is NOT a translation, just a small explanation of the chart.



How much does it cost to a game to enter Brazil?
Importing tax: This one should be to try to protect the national industry: 28%
ICMS: Relative to circulation and movement of products inside the country: 25%
IPI: Tax over industrialized products: 50%
PIS: Tax whenever you resell something: 1,65%
CONFINS: Tax to send money to social programs: 7,6%

Well, I missed. I said over 100%, but actually, it is:

112,25% TAXES

[Xerxes]

And this is NOT a translation, just a small explanation of the chart.



How much does it cost to a game to enter Brazil?
Importing tax: This one should be to try to protect the national industry: 28%
ICMS: Relative to circulation and movement of products inside the country: 25%
IPI: Tax over industrialized products: 50%
PIS: Tax whenever you resell something: 1,65%
CONFINS: Tax to send money to social programs: 7,6%

Well, I missed. I said over 100%, but actually, it is:

112,25% TAXES

That's some shit there.

[Jotoco]

And this is NOT a translation, just a small explanation of the chart.



How much does it cost to a game to enter Brazil?
Importing tax: This one should be to try to protect the national industry: 28%
ICMS: Relative to circulation and movement of products inside the country: 25%
IPI: Tax over industrialized products: 50%
PIS: Tax whenever you resell something: 1,65%
CONFINS: Tax to send money to social programs: 7,6%

Well, I missed. I said over 100%, but actually, it is:

112,25% TAXES

That's some shit there.

Nah, it only gets WORSE when you account that all those taxes not only go into the product price, but goes to the TRANSPORTATION COSTS as well...

[Xerxes]

Nah, it only gets WORSE when you account that all those taxes not only go into the product price, but goes to the TRANSPORTATION COSTS as well...

Is this to discourage gaming and promote Brazilian porn and soccer? :rolleyes:

[destoo]

Why in Brazil though?

hopes that, in a few years, São Paulo might do for the South America what it's Montreal studio did for Canada.

Of course, Ubi is again running after governmental tax breaks. It worked very well in Montreal, and they would be fools to not try to repeat the story in Sao Paulo.

A few months ago, I heard that a lot of small and medium companies would benefit from new tax deductions and refunds in Brasil.

The only problem I see now is the language barrier. Jumping from France to Quebec wasn't a big cultural change.

[Stormwatcher]

Ahahaha, all the Brazilian lurkers are out of the woods.

Yeah, any big gaming studios opening up around here is good news. Even if i'm never gonna play any of the girl DS games they're initially going to make.

The thing is, PC games manufactured here (i.e., the DVD is pressed on a local plant, the packaging is printed over here, etc.) are not that expensive, they cost about 100 BRL, close to USD 62. it's not cheap, but it's not 112% more expensive than in the US.
That means that, until the federal legislative chambers change the tax bracket for games from gambling to something else, the best way to reduce the price of gaming and make people buy more legit games is making stuff here.

Maybe I should apply for a job translating games to Portuguese when Ubi-Rio opens up. That would be really awesome.

[Xerxes]

Ahahaha, all the Brazilian lurkers are out of the woods.

Yeah, any big gaming studios opening up around here is good news. Even if i'm never gonna play any of the girl DS games they're initially going to make.

The thing is, PC games manufactured here (i.e., the DVD is pressed on a local plant, the packaging is printed over here, etc.) are not that expensive, they cost about 100 BRL, close to USD 62. it's not cheap, but it's not 112% more expensive than in the US.
That means that, until the federal legislative chambers change the tax bracket for games from gambling to something else, the best way to reduce the price of gaming and make people buy more legit games is making stuff here.

Maybe I should apply for a job translating games to Portuguese when Ubi-Rio opens up. That would be really awesome.

I'm sure being bilingual would help get a decent job. I'm sure these games will still need to be localized unless they plan to only make them only for Brazil, or hire English speaking Brazilians to make English games?:confused:

Why couldn't they just send games to that location to be localized and then redistributed from that office to beat all the taxes.

[Jotoco]

I'm sure being bilingual would help get a decent job. I'm sure these games will still need to be localized unless they plan to only make them only for Brazil, or hire English speaking Brazilians to make English games?:confused:

Why couldn't they just send games to that location to be localized and then redistributed from that office to beat all the taxes.

Localized games in Brazil? VERY FEW have been. I remember Max Payne being localized, and DAMN GOOD ONE at that.

They usually just sell it in english as is. They don't even bother translating manuals, even though it should be illegal to sell a product without a portuguese manual.

But, if they do, I'm applying for the job. I may not be the best translator out there, but my God, are most translations here so BAD that it actually physically hurts!

[Xerxes]

Localized games in Brazil? VERY FEW have been. I remember Max Payne being localized, and DAMN GOOD ONE at that.

They usually just sell it in english as is. They don't even bother translating manuals, even though it should be illegal to sell a product without a portuguese manual.

But, if they do, I'm applying for the job. I may not be the best translator out there, but my God, are most translations here so BAD that it actually physically hurts!

But I mean like Assassin Creed and a ton of Ubi PC games, could be translated and probably beat all the taxation if they came from there local house instead of say, shipping them from Canada in US form right?

[Wasson_]

FarCry 2 to feature fruity hats.

/Reducto
FULL BRAZILLIAN!

[Jotoco]

But I mean like Assassin Creed and a ton of Ubi PC games, could be translated and probably beat all the taxation if they came from there local house instead of say, shipping them from Canada in US form right?

It should makes things a little cheaper, I think...

let's wait and see. If it reduces prices of Ubisoft's games considerally, it may FORCE some other publishers and developers to open up studios here.

[Xerxes]

It should makes things a little cheaper, I think...

let's wait and see. If it reduces prices of Ubisoft's games considerally, it may FORCE some other publishers and developers to open up studios here.

Exactly. Bring about a resurgence. Probably not enough to bite on 360 or PS3 but the PC ports are looking better by the day.

[Stormwatcher]

Localized games in Brazil? VERY FEW have been. I remember Max Payne being localized, and DAMN GOOD ONE at that.

They usually just sell it in english as is. They don't even bother translating manuals, even though it should be illegal to sell a product without a portuguese manual.

But, if they do, I'm applying for the job. I may not be the best translator out there, but my God, are most translations here so BAD that it actually physically hurts!

Dude, they DO translate all manuals and documentation for games RELEASED here. Thing is, only PC games get published locally. But even the officially imported games have at least a leaflet with controls in Portuguese, lately.

Distribution, marketing and all that jazz for Ubi in Brazil will still be done by EA. EA publishes a lot of other publishers here, including Lucas Arts.