Hot Coffee damage to bottom line revealed during T2 Conference Call

[bandersnatch]

Yahoo covers Take Two reporting deep losses (http://biz.yahoo.com/ap/050907/earns_take_two.html?.v=3) in their third quarter conference call with analysts, largely due to retailers pulling copies of GTA San Andreas off shelves over the Hot Coffee Mod.

The complete loss of $28.8 million dollars which was within the lowered guidance provided by the company following the Hot Coffee debacle.



Take-Two Interactive Software Inc., showing the effects of the controversy surrounding sexually explicit content that could be unlocked in one of its key video games, on Wednesday reported a wider loss for the third quarter and further lowered its outlook for the full year.

The quarterly loss amounted to $28.8 million, or 41 cents per share, versus a loss of $14.4 million, or 21 cents per share, a year earlier. The result was within the lowered guidance provided by the company following the announcement of a ratings change to the hit game "Grand Theft Auto: San Adreas." In July, the company said the Entertainment Software Rating Board raised the game's rating to "Adults Only 18+" from "Mature 17+" after disclosure that unauthorized software could be downloaded from the Internet to modify the game's content. Analysts surveyed by Thomson Financial were expecting a loss of 38 cents per share.


There goes the old saying "even bad press is good advertising.."

Found via GameInsider (http://www.gameinsider.com/comments.php?id=1068&catid=1).

[civilstrife]

Meanwhile, sales of action replay have probably increased tenfold...

[bean19]

It wasn't the bad publicity that hurt them. That would have increased sales. What cost them so much money was the recall (because so many stores won't sell Adult Only titles).

[Liquidize105]

Dare I say Hot Coffee could be a money maker? (http://www.ukresistance.co.uk/2005/08/project-rub-2-where-do-babies-come.html)

EDIT: NSFW in USA.

[IndependentGMR]

Dare I say Hot Coffee could be a money maker? (http://www.ukresistance.co.uk/2005/08/project-rub-2-where-do-babies-come.html)

The first Feel The Magic was ok. The sequels looking to be an amazing piece of software for the DS. ;)

[bean19]

Dare I say Hot Coffee could be a money maker? (http://www.ukresistance.co.uk/2005/08/project-rub-2-where-do-babies-come.html)

You really should do a NSFW warning on that link.

[Liquidize105]

Why? Sexually-repressed America is asleep at the moment, and Euros are fine with it. Besides, there's nothing :rolleyes:

Anyhow, if you're a moonlighter, I doubt anyone's watching... I hope :eek:

[eatme]

The bad press was good publicity, it was the pulling off shelves that hurt the bottom line. :)

[Ka_Feosh]

People were still asking for GTA: SA when I left my summer job at the media center at Meijer. If they had access to it, they would have bought it.

[Kelegacy]

You have sex in the game anyway. Carlos's female friend, the bank robber, I fucked her rotten (sadist bitch) but all you can hear is sounds. You have sex with hookers, though you dont see everything. You run around with a pink dildo, slapping people. There is so much sexual content in the game that it's ridiculous to get all upset over a sex scene with 5 polygonal characters. It's still softcore stuff.

People are stupid. I wish they'd die.

[Dag-Sabot]

hey guys sorry about the bump, but im getting a bit desperate here..I bought version 2 of GTA:sa i dont give a shit about hot coffee or whatever, but it seems that version 2 cannot be modded and since i already beat the ps2 and xbox versions i bought the pc version for car and weapons modding fun only, does anyone know conclusively whether the second version can be modded or not??