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View Full Version : EA and the Grammys team up


bandersnatch
08-31-2005, 09:34 AM
GameInsider has posted a EA press release (http://www.gameinsider.com/comments.php?id=1031&catid=1) annoucing today details of a new partnership with EA and the Grammy foundation to create specialized curriculum for high school students to obtain an insider's view into careers in the music industry.



The GRAMMY Foundation's unique Pro Session series gives students an insider's view into careers in the music industry. On Oct. 17 at EA's Los Angeles studio, sixty high school students will inaugurate the first-ever Pro Session focused on game music and sound. Designed to educate and inspire, this Pro Session will bring high school music students closer to a career in interactive entertainment by taking them behind the scenes to learn about the creative process and gain practical experience in music composition and non-linear sound design for videogames.

The Pro Session: Video Game Music And Sound Design curriculum will introduce students to the philosophies and logic of interactive sound design and composition. Using EA's critically acclaimed WWII-inspired action game Medal of Honor European Assault(TM) and the whimsical simulation game The Sims(TM) 2 as the backbone of the curriculum, students will compose two minutes of nonlinear music and interactive sound that will be played in an EA game environment.

The students will add to their hands-on experience by engaging with EA's award-winning music authors and engineers. While at EA, students will receive advice and constructive feedback on their projects from Neil Young, VP and General Manager of EALA, Steve Schnur, Worldwide Executive of Music and Music Marketing at EA, Erik Kraber, Lead Sound Designer at EA, and special guest Michael Giacchino, whose music composition credits include Medal of Honor(TM), as well as TV shows, "Lost", "Alias" and the motion picture The Incredibles.

The first GRAMMY Pro Session: Video Game Music And Sound Design is open to local L.A.-area schools and GRAMMY Signature Schools. Any student that seeks to participate online can find more information at (www.grammyintheschools.com) by selecting the Pro Sessions link.

drakkarim
08-31-2005, 10:19 AM
hmmm, stinks like 'community service' portion of some punishment for their employee lawsuits...

Xaerin
08-31-2005, 11:27 AM
Another pie into which a chubby EA finger is inserted.

Justin_McElroy
08-31-2005, 11:30 AM
"Thank you for calling the Electronic Arts Foundation, how may I direct your call?...The what? The GRAMMY Foundation?...Oh, God no...no we bought them years ago."

Taco
08-31-2005, 11:42 AM
Between this and training in the work place(should of already been in place) looks like EA's public spin campaign is in effect. Wish I could of been a fly in the wall during all the executive level meetings to discuss the strategy behind this.

Draknodred
08-31-2005, 12:25 PM
I don't know, being a musician myself and wanting to get into that industry, I would love to go do this... now to move to california O.o

Hizawky
08-31-2005, 03:17 PM
hmmm, stinks like 'community service' portion of some punishment for their employee lawsuits...


Corporations are bad right?