Master Chief Goes Prime Time

[Evil Avatar]

The Master Chief has gone Prime Time, as Microsoft and Bungie send along word of several television specials centered around the release of Halo 3.

Spike TV, SCI FI Channel and Comedy Central are giving millions of “Halo” fans a reason to Believe with an exciting and unprecedented look at the most anticipated game in history, “Halo 3”, before its release on Sept. 25. On track to be the biggest day in entertainment history, “Halo 3” is gearing up for exclusive and dedicated programming across a variety of cable networks.Click on the Headline for the Full Press Release.

[Evil Avatar]

Everyone’s Favorite Hero, Master Chief, Prepares for Marquee Appearances On Spike TV, SCI FI Channel and Comedy Central

Spike TV, SCI FI Channel and Comedy Central are giving millions of “Halo” fans a reason to Believe with an exciting and unprecedented look at the most anticipated game in history, “Halo 3”, before its release on Sept. 25. On track to be the biggest day in entertainment history, “Halo 3” is gearing up for exclusive and dedicated programming across a variety of cable networks.

This groundbreaking four-day effort kicks off on Comedy Central, Saturday, Sept. 22, with celebrity-filled coverage from the exclusive “Halo 3” party in Las Vegas, and the unveiling of the Master Chief Madame Tussaude’s Wax Museum figure, during the 2007 MTV Video Music Awards weekend. Not to be outdone, on Sept. 24, Spike TV’s “Game Head” will host a live feed from the “Halo 3” marquee launch event at New York City’s flagship Best Buy store, where scores of fans, celebrities and professional athletes will be on hand to celebrate the launch. The network’s coverage will go well into the night with a full-length program titled “Halo 3: Launched!” following the live ‘midnight madness” coverage on Tuesday, Sept. 25. Continuing Master Chief’s programming appearances, on Sept. 25, “Halo” Nation will dare to put down their Xbox 360 controllers and tune into “Halo 3: Sci vs. Fi” on the SCI FI Channel, which dives deep into the dynamics of creating the renowned “Halo” storyline.

Spike TV

Starting at 9 p.m. EST on Monday, Sept. 24, Spike TV’s, “Game Head,” will broadcast live from the “Halo 3” marquee launch event in New York City (Best Buy, 529 5th Ave) highlighting the festivities that are taking place as the world prepares for the clock to strike midnight. Following the build-up, “Halo 3: Launched!” will showcase the immense movement in society known as “Halo Nation” with super-fans, celebrities, and the everyday gamer sharing testimonials on how Halo has changed their lives. The program will also give fans VIP access to an astounding array of additional “Halo 3” launch activities, including flash mobs at IMAX theaters, and a special performance by Linkin Park at a party held in the game’s honor during the 2007 MTV Video Music Awards in Las Vegas.

SCI FI Channel

On Sept. 25, the action shifts to the SCI FI Channel, which will premier “Halo 3: Sci vs. Fi” at 4 p.m. EST, with an encore at 11 p.m. EST. “Halo 3: Sci vs. Fi” takes an academic look at what goes into creating the world’s most popular video game. The program begins by uncovering the “Fi,” or fiction process that went into the game’s world-renowned storyline. Interviews with the writing and producing team at Bungie Studios, as well as with numerous industry luminaries will compare the game’s storyline to other epic sagas from the literary, television and film worlds. The show then switches gears to focus on the “Sci,” or science behind the game. What does it take to turn a great story into the gold standard for the “first-person-shooter?” The viewer will get a first-hand look at how the game evolves from words and sketches to code and eventually the biggest popular culture property of the year. “Halo 3: Sci vs. Fi” is being produced in conjunction with G-Net Media, creators of such video-game focused shows as, “Settle the Score” and “Fresh Baked Video Games.”

Comedy Central

An eclectic list of celebrities will show and tell their “first gameplay experience” with “Halo” on the upcoming Comedy Central “Fully Loaded” feature on Saturday, Sept. 22, starting at 8pm. The program, which is hosted by comedian, Bobby Lee, will air snippets throughout the evening from the Xbox Oasis at Tao Beach, a new extension of Tao nightclub at the Venetian Hotel in Las Vegas. Mega-producer Pharell Williams, comedian Wayne Brady, Fallout Boy’s Pete Wentz, and rap stars Eve and Lil Jon make appearances.

For additional exclusive “Halo 3” entertainment programming, fans can also check out G4 TV on Sept. 25, who will also broadcast a “Halo 3” launch special.

About "Halo 3":

Created by legendary developer Bungie Studios and exclusive to the Xbox 360™ video game and entertainment system, "Halo 3" will set a new standard for interactive storytelling and social gaming by engaging consumers worldwide in Master Chief's epic battle to save humankind. In November 2004, the world's view of video games changed forever with the release of "Halo 2," which generated a record-setting $125 million (U.S.) in sales within the first 24 hours and changed the way people think about interactive entertainment. Three years later, it remains the most-played game on Microsoft's Xbox LIVE® online gaming and entertainment network, with nearly 1 billion hours of online gaming logged to date.

[Squidbot]

changed the way people think about interactive entertainment

That's, um...quite a bold statement.

[Katslover]

That's, um...quite a bold statement.

I thought the whole write-up was a bold statement.

[Taco]

I know this has been brought up somewhere, but I haven't seen it.

When are we ditching this eye gouging theme?

[DeadlyDonkey]

Yes, because this needed to be posted as news!

[Rone]

TV? Pfft. Amateurs. (http://www.imdb.com/title/tt0098663/)

[Squidbot]

Yes, because this needed to be posted as news!

I'm trying to work out exactly which kind of idiot you are, but you seem to defy classification.
Evil's site, Evil's news.

[Johan]

I'm trying to work out exactly which kind of idiot you are, but you seem to defy classification.
Evil's site, Evil's news.

The kind that enters someone else's property, screams about the decor, and won't leave?

[Vandenh]

Yes, because this needed to be posted as news!

Errr?? Is this not news?

Anyway... few more days. I just went to the local software store and they sold out all limited/legendary editions!

[kid cabelgo]

Gah, as keyed up as I am about this game, I can't help but cringe at this sort of hype. It's so ludicrous it makes me blush.

[bKangy]

I love these commercials. They don't really expand the story or anything unmissable like that but they do make the whole thing more human.

[Telefrog]

The only one that looks interesting to me is the "Sci vs Fi" special. I always like to watch the behind the scenes stuff. Before G4 turned into a pile of ass, I really liked their "Icons" program that showed the stories of Atari, Nolan Bushnell, Tetris, Intellivison, and other gamer history.

[Evil Avatar]

Yes, because this needed to be posted as news!

I'm glad you agree.

I posted this because it goes with the Halo 3 theme. It is like posting about the Halo 3 ActionClix (I picked up 3 packs myself today and got one really cool figure), it is just hype building for the sake of hype building.

When I was at Gamestop today they even had little 5" replicas of some of the in-game weapons. They are just toys to put up on a shelf somewhere, they serve no purpose other than hype for people who want to bath themselves in the fun.

Sometimes it is fun to get caught up in the hype.

[Heretic Machine]

Sometimes it is fun to get caught up in the hype.

Exactly, I hate it when people try to be wet blankets on the hype. Yes, we know it's just a game, we aren't being tricked by marketing. We like being this hyped up. It's a good feeling.

[Pretzel]

Evil's site, Evil's news.

Evil's money hat.






Sorry, couldn't resist. :D

[Sl1pstream]

You could, you know, donate.

I wish they had something like this over here. I want them to advertise this all over the place. Even one tv special would be enough. :(

3 more days.