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View Full Version : PS3 Increases Blu-Ray Sales 1000% in Europe


bapenguin
07-05-2007, 05:33 AM
According to TechDigest (http://techdigest.tv/2007/07/sony_pictures_t.html), the Blu-Ray format has enjoyed a sales increase of over 1000% since the Playstation 3 launched their in March of this year.The announcement mentions Casino Royale as one of the big titles for Sony Pictures, and I'm assuming that you can add to these 180,000 sales the 500,000 copies of the recent Bond movie that were given away to new PS3 owners – which must make it the most widely distributed Blu-ray film by far.

"The launch of the PS3 had a tremendous impact on Blu-ray software sales across the board,” says Matt Brown, executive VP, international at Sony Pictures. “Recent sales figures are a clear indication that the PS3 is seen as an entertainment device.”

Very impressive. It looks like Sony's Blu-Ray Trojan Horse is working quite well, especially in Europe.

KidCactus
07-05-2007, 05:36 AM
Very impressive. It looks like Sony's Blu-Ray Trojan Horse is working quite well, especially in Europe.
A bit too well (http://online.wsj.com/article/SB118341745768555943.html), it seems.
The European Commission, the European Union's executive body, appears to be particularly interested in the activities of the Blu-ray group because of its dominance in Hollywood, according to people familiar with the situation. The commission is investigating whether improper tactics were used to suppress competition and persuade the studios to back their format.

roboninja
07-05-2007, 05:41 AM
Well, honestly, a 1000% increase in 10 sales is only 200. BTW, pulled those numbers out of my ass for emphasis. I said it before, and I will say it again; neither Blu-Ray or HD-DVD "wins", DVD does. The next format is still not released.

Gorvi
07-05-2007, 05:46 AM
Well, honestly, a 1000% increase in 10 sales is only 200. BTW, pulled those numbers out of my ass for emphasis. I said it before, and I will say it again; neither Blu-Ray or HD-DVD "wins", DVD does. The next format is still not released.
What would the "next" format be then? All new formats have been about storage capacity expansion, and that's really what these are. Are you trying to imply that these will be leap-frogged by a 100GB storage format (which I think both BR and HD-DVD can do with multiple layers, though I could be way off) or moving away from a disc based format all together?

LilBunnyFuFu
07-05-2007, 05:51 AM
Well, honestly, a 1000% increase in 10 sales is only 200. BTW, pulled those numbers out of my ass for emphasis.

Actually its not even as impressive as that, its really 100. A for effort, F for basic math skills.

Codicier
07-05-2007, 05:57 AM
....Casino Royale was a good movie.

Also:

“Recent sales figures are a clear indication that the PS3 is seen as an entertainment device.”

And all this time I thought the PS3 was a toaster. :rolleyes:

I know he means a Blu-Ray player, but he's still retarded. A console isn't an "entertainment device"? Well at least we know he's got his priorities straight. :rolleyes:

Lothair
07-05-2007, 06:03 AM
What would the "next" format be then? All new formats have been about storage capacity expansion, and that's really what these are. Are you trying to imply that these will be leap-frogged by a 100GB storage format (which I think both BR and HD-DVD can do with multiple layers, though I could be way off) or moving away from a disc based format all together?

Well, Blu-Ray and HD-DVD are certainly "next" in the sense that they are appearing after DVD and increase storage capacity. But I think his point is that neither are going to take off with the populace at large and attain the level of market penetration that DVD has.

The argument for this is basically that although every successful (and here defining success as reaching 80-90% market penetration) advance in technology has had more storage, it has also provided benefits to the consumer that were more tangible. For instance, the jump from what you could do with VHS to what you can do with DVD is enormous, whereas the jump from DVD to BR or HD-DVD is essentially just going to be picture quality. It's a nice bonus, but not really worth it for most people.

So yeah, until the increase in storage capacity is such that it starts delivering big, tangible benefits to consumers (such as being able to buy an entire season of a TV show on one disc instead of 5), I wouldn't think anything, disc based or not, is going to challenge DVD's dominance.

kokyunage
07-05-2007, 06:05 AM
I just hope this next-gen format war is decided by the time Transformers comes out on DVD/Bluray/HD-DVD. I will buy myself an HDTV w/ a next gen player just for that release.

Roc Ingersol
07-05-2007, 06:39 AM
The next format is digital delivery.

little plastic disc's days are numbered.

easi
07-05-2007, 06:43 AM
If Sony's involved you can guarantee "improper business tactics" were employed. They'll get bogged down in yet another legal quagmire and their arrogance will fuck themselves just like they did with rumble. Meanwhile HD-DVD will seize the opportunity to spring back.

Hooray for Europe!

kokyunage
07-05-2007, 06:49 AM
If Sony's involved you can guarantee "improper business tactics" were employed. They'll get bogged down in yet another legal quagmire and their arrogance will fuck themselves just like they did with rumble. Meanwhile HD-DVD will seize the opportunity to spring back.

Hooray for Europe!


Yeah, because Microsoft doesn't have experience in "improper business tactics."

Gorvi
07-05-2007, 06:51 AM
If Sony's involved you can guarantee "improper business tactics" were employed. They'll get bogged down in yet another legal quagmire and their arrogance will fuck themselves just like they did with rumble. Meanwhile HD-DVD will seize the opportunity to spring back.

Hooray for Europe!
http://imagecache2.allposters.com/images/pic/HPM/HM36~Drugs-Are-Bad-Posters.jpg

easi
07-05-2007, 06:59 AM
I'd fucking love it if they forced Sony to offer a BluRay-less PS3 in Europe. Remember Windows Media Player?

Yeti2005
07-05-2007, 07:15 AM
If Sony's involved you can guarantee "improper business tactics" were employed. They'll get bogged down in yet another legal quagmire and their arrogance will fuck themselves just like they did with rumble. Meanwhile HD-DVD will seize the opportunity to spring back.

Hooray for Europe!

Just for clarification, Sony isn't the only company that backs Blu-Ray and MS isn't the only company that backs HD-DVD.

Chris_D
07-05-2007, 07:17 AM
It wouldn't be blueray-less, you need it for games after all. But, enforcing the requirement for some sort of pricey dongle (ala the xbox 1) to play movies would not be out of the question.

easi
07-05-2007, 07:27 AM
Hahahaha, Blu Ray isn't needed for games, silly goose.

Codicier
07-05-2007, 07:52 AM
Hahahaha, Blu Ray isn't needed for games, silly goose.

It is if they want to keep a consistent format for the discs.

lockwoodx
07-05-2007, 07:56 AM
Fitbabits said it best....

bKangy
07-05-2007, 09:01 AM
Not particularly hard, I doubt many people here are European but I cannot recall seeing a blu ray player in the UK apart from the PS3...

Apex
07-05-2007, 09:05 AM
Not particularly hard, I doubt many people here are European but I cannot recall seeing a blu ray player in the UK apart from the PS3...

Thats exactly what I was thinking. I cant remember seeing one anywhere either.

Digital Outlaw
07-05-2007, 09:28 AM
The next format is RedHD or Reverting back to cartridges like SNES. Either way Im not getting one.

Meusli
07-05-2007, 09:47 AM
I know one person with the 360 HDDVD add on and one person with a Ps3, I know its not representative of the world but I did know more people who bought into DVD players and PS2s quicker than these formats.

51|RandoM
07-05-2007, 10:08 AM
Please stop quoting Easi. Trust me, ignore him long enough and he'll go away.

PsychoticVile
07-05-2007, 10:33 AM
I wonder if there were more good games for the PS3 and it's lineup as good as the 360 or PS2 if people would be buying as many Blu-Ray discs or if it's the lack of games that has people buying them so they have something to do on the system? Just wondering if when the PS3 game lineup gets in full swing if they will still sell as many movies.

roboninja
07-05-2007, 10:34 AM
Well, Blu-Ray and HD-DVD are certainly "next" in the sense that they are appearing after DVD and increase storage capacity. But I think his point is that neither are going to take off with the populace at large and attain the level of market penetration that DVD has.

The argument for this is basically that although every successful (and here defining success as reaching 80-90% market penetration) advance in technology has had more storage, it has also provided benefits to the consumer that were more tangible. For instance, the jump from what you could do with VHS to what you can do with DVD is enormous, whereas the jump from DVD to BR or HD-DVD is essentially just going to be picture quality. It's a nice bonus, but not really worth it for most people.

So yeah, until the increase in storage capacity is such that it starts delivering big, tangible benefits to consumers (such as being able to buy an entire season of a TV show on one disc instead of 5), I wouldn't think anything, disc based or not, is going to challenge DVD's dominance.

What he said, Gorvi. I just do not see either of these formats coming anywhere near the numbers of DVD, so neither is the successor.

Trazzlo the Magnificant
07-05-2007, 11:12 AM
I wonder if there were more good games for the PS3 and it's lineup as good as the 360 or PS2 if people would be buying as many Blu-Ray discs or if it's the lack of games that has people buying them so they have something to do on the system? Just wondering if when the PS3 game lineup gets in full swing if they will still sell as many movies.
Yes, does the PS3 sell more games? Or more movies? Both are expensive and so is the PS3. The problem is that Sony seems to think that the wallets are created with unlimited wealth inside.

Most likely people will have a budget, and that budget will somehow be split between games and video. Some are "must haves" to many people, so you see spikes of sales. My assumption is that people will simply rent more of both forms to stay within budget yet use the machine.

That means fewer overall sales of content; certainly not the massive influx of cash Sony might be hoping for. Of course, Piracy will be the cause of all their losses, yet nobody you know of will have every seen a pirated Bluray movie or game. They just rented them, or borrowed them from the library.

Durka-Dan
07-05-2007, 11:13 AM
If Sony's involved you can guarantee "improper business tactics" were employed. They'll get bogged down in yet another legal quagmire and their arrogance will fuck themselves just like they did with rumble. Meanwhile HD-DVD will seize the opportunity to spring back.

Hooray for Europe!


Yea cause HD-DVD is backed by Microsoft and everyone knows they always play fair.. wtf? Your speaking privileges have been taken away.

JCtheMC
07-05-2007, 12:30 PM
I'm European, and I've worked for various cable companies. The HD market in mainland Europe is basically non-existent. HDTV's cost about twice as much as they do in the United States, and HD broadcasts are hardly available. Except for a promo channel that shows the merits of HD by showing a loop of footage of exotic golf resorts... You can see how very very attractive this is.

In many countries, the set-top cablebox (which americans have had for years) was only introduced 2 years ago, with HD boxes just making it out in time for the Football World Cup in 2006. Because that was the big seller. Football is huge here, and every 4 years electronics stores have a sales peak in televisions, just because of that one event. After that, there basically is no HD strategy. The sets are still too expensive, and there's no business in offering broadcasts nobody watches. Even if people wanted too watch, most of them can't afford the equivalent of $4500 for a TV.

In the UK it's a bit different because of Sky's influence. They've had set-top boxes for a while now. Other than that, i don't really know how it works there.

Ps. The PS3 is hugely popular in Europe, and it will definitely help drive Blu-Ray sales the way the PS2 did for DVD. For the few who do own HDTV's, PS3 is the cheapest HD player on the market and the fact that HD broadcasts are virtually non-existent here will probably drive movie sales and rentals even more.

BlackPete
07-05-2007, 12:42 PM
What he said, Gorvi. I just do not see either of these formats coming anywhere near the numbers of DVD, so neither is the successor.

For a better analogy, try LaserDisc.

LD was technically next-gen (at its time) but failed to catch on. Price might have had something to do with it :D

Right now DVD is still far cheaper than either HDDVD or BR (at least here in Canada).

dimsumx
07-05-2007, 01:01 PM
I wonder if there were more good games for the PS3 and it's lineup as good as the 360 or PS2 if people would be buying as many Blu-Ray discs or if it's the lack of games that has people buying them so they have something to do on the system? Just wondering if when the PS3 game lineup gets in full swing if they will still sell as many movies.

QFT. I honestly think the upswing of BR movies being bought up is the result of PS3 owners not having anything else to do on the PS3.

Doesn't it make you wonder whether or not the low game lineup since launch was purposefully that way so Sony can build Blu-Ray up?

MrSatan
07-05-2007, 03:11 PM
I really like Blu-ray and I hope they win. The sell-all for me is the fact that every disc has mandatory scratch protection. Not many people realize this, but for someone like me with a huge DVD collection, protecting my investment means all the world.

Micasa
07-05-2007, 03:22 PM
I'm getting sick of the format war. Hopefully if Blu Ray wins, they've finalized the format by then. Equally hopefully, if HD-DVD wins, they'll have abandoned those stupid combo discs.

Micasa
07-05-2007, 03:23 PM
I really like Blu-ray and I hope they win. The sell-all for me is the fact that every disc has mandatory scratch protection. Not many people realize this, but for someone like me with a huge DVD collection, protecting my investment means all the world.

The scratch protection is needed because Blu Ray is, as a format, more susceptible to minor damage resulting in a worthless disc. HD-DVD is apparently more hardy, though both formats seem far easier to error out than the DVD format was.

Trazzlo the Magnificant
07-05-2007, 03:45 PM
I wonder at what point MS will decide it is time to make a dual format player add-on for 360? It's not that much harder for them to support both. It shifts their "win" criteria from a format that they would like to have win (but don't really care either way), to being the console that supports all HD movie formats.

MS said early on that they could add Bluray as an option if it wins, but another option is to support both formats.