Everlost_MI
08-03-2006, 05:01 PM
Xbox.IGN (http://xbox.ign.com/) is reporting (http://xbox.ign.com/articles/722/722896p1.html) that Electronic Arts and the PGA Tour have extended their exclusive contract another six years.
The two companies, which met more than 15 years ago, will extend their partnership through 2012, coinciding with the typical six-year hardware platform cycle.
"The PGA Tour is excited to continue our relationship with EA," said Ed Moorhouse, PGA Tour Executive VP and Co-COO. "Our video game provides a great entry into golf for kids and allows our brand to reach multiple generations throughout the world. EA has been a fantastic partner and has built the best video game franchise in golf."
The two companies, which met more than 15 years ago, will extend their partnership through 2012, coinciding with the typical six-year hardware platform cycle.
"The PGA Tour is excited to continue our relationship with EA," said Ed Moorhouse, PGA Tour Executive VP and Co-COO. "Our video game provides a great entry into golf for kids and allows our brand to reach multiple generations throughout the world. EA has been a fantastic partner and has built the best video game franchise in golf."