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11-01-2011, 05:30 AM
<span class="articleText">http://www.evilavatar.com/media?id=3917918&type=lg
It's not a secret to anyone that the Nintendo 3DS's launch hasn't gone as well as the hardware giant would have hoped. The system, which was heavily discounted (http://www.evilavatar.com/news/iwata-salary-cut-half-3ds-price-drop-explained) in July after failing to meet its sales targets, has shipped a total of 6.68 million units worldwide as of the end of September, well below expectations. This, coupled with an expensive yen and slower-than-expected software sales, led Nintendo to announce its first expected yearly loss (http://www.evilavatar.com/news/nintendo-expects-first-annual-loss-thirty-years) since it first began to release consolidated earnings reports in 1981.
Nintendo is counting on brisk holiday sales to help the 3DS win back its good name, and -- in Japan, at least -- industry watchers are optimistic about the company's chances. "Hardware sales are usually five to eight times what they usually are for the rest of the year," SMBC Nikko Securities analyst Eiji Maeda told Japan's Famitsu magazine. "Reflecting that, I think around 2 to 2.5 million systems sold [in November and December] is a given, and it being the first Christmas for the 3DS, I think it's possible to expect more than that."
More... (http://www.1up.com/news/analysts-paint-optimistic-picture-3ds)
It's not a secret to anyone that the Nintendo 3DS's launch hasn't gone as well as the hardware giant would have hoped. The system, which was heavily discounted (http://www.evilavatar.com/news/iwata-salary-cut-half-3ds-price-drop-explained) in July after failing to meet its sales targets, has shipped a total of 6.68 million units worldwide as of the end of September, well below expectations. This, coupled with an expensive yen and slower-than-expected software sales, led Nintendo to announce its first expected yearly loss (http://www.evilavatar.com/news/nintendo-expects-first-annual-loss-thirty-years) since it first began to release consolidated earnings reports in 1981.
Nintendo is counting on brisk holiday sales to help the 3DS win back its good name, and -- in Japan, at least -- industry watchers are optimistic about the company's chances. "Hardware sales are usually five to eight times what they usually are for the rest of the year," SMBC Nikko Securities analyst Eiji Maeda told Japan's Famitsu magazine. "Reflecting that, I think around 2 to 2.5 million systems sold [in November and December] is a given, and it being the first Christmas for the 3DS, I think it's possible to expect more than that."
More... (http://www.1up.com/news/analysts-paint-optimistic-picture-3ds)