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09-01-2011, 01:40 PM
<span class="articleText">http://www.1up.com/media?id=3909062&type=lg
There were quite a few angry people out there when Activision decided to bump (http://www.1up.com/news/modern-warfare-2-stimulus-maps) the price of Call of Duty map packs up to $15 each from $10. Some even promised to avoid buying the map packs altogether to protest the "ridiculous" new price. Whether or not they stuck to that -- something (http://media.1up.com/media/03/7/7/1/lg/755.jpg) tells me many didn't -- there are more map packs selling now than ever before.
Activision revealed some numbers during an Analyst Day event today, including the fact that the company has seen $1.7 billion in digital revenue in the 12 months leading up to this June. By comparison, the previous 12 months (up to June 2010) saw $1.4 billion, and the 12 months before that (up to June 2009) saw $1.2 billion. That's only going to continue to grow with Diablo III (http://www.1up.com/games/pc/diablo-3) on the horizon and Call of Duty Elite (http://www.1up.com/news/what-call-of-duty-elite-offers-free) coming up.
It was also noted that more than 23 million copies of Call of Duty: Black Ops (http://www.1up.com/games/xbox360/cod-black-ops/) have been sold, with 18 million map packs sold for the game. Modern Warfare 2 (http://www.1up.com/games/xbox360/modern-warfare-2) sold 19 million units and 11 million map packs; World at War (http://www.1up.com/games/ps3/call-duty-5) did 9 million units and 9 million map packs. Keep in mind that each game had multiple map packs released, so it's not as if everyone who bought World at War purchased a map pack.
More... (http://www.1up.com/news/18-million-map-packs-sold-23-million-black-ops)
There were quite a few angry people out there when Activision decided to bump (http://www.1up.com/news/modern-warfare-2-stimulus-maps) the price of Call of Duty map packs up to $15 each from $10. Some even promised to avoid buying the map packs altogether to protest the "ridiculous" new price. Whether or not they stuck to that -- something (http://media.1up.com/media/03/7/7/1/lg/755.jpg) tells me many didn't -- there are more map packs selling now than ever before.
Activision revealed some numbers during an Analyst Day event today, including the fact that the company has seen $1.7 billion in digital revenue in the 12 months leading up to this June. By comparison, the previous 12 months (up to June 2010) saw $1.4 billion, and the 12 months before that (up to June 2009) saw $1.2 billion. That's only going to continue to grow with Diablo III (http://www.1up.com/games/pc/diablo-3) on the horizon and Call of Duty Elite (http://www.1up.com/news/what-call-of-duty-elite-offers-free) coming up.
It was also noted that more than 23 million copies of Call of Duty: Black Ops (http://www.1up.com/games/xbox360/cod-black-ops/) have been sold, with 18 million map packs sold for the game. Modern Warfare 2 (http://www.1up.com/games/xbox360/modern-warfare-2) sold 19 million units and 11 million map packs; World at War (http://www.1up.com/games/ps3/call-duty-5) did 9 million units and 9 million map packs. Keep in mind that each game had multiple map packs released, so it's not as if everyone who bought World at War purchased a map pack.
More... (http://www.1up.com/news/18-million-map-packs-sold-23-million-black-ops)