Playfish And Facebook Speak On The Launch Of The Sims Social

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http://www.gamasutra.com/db_area/images/news2001/36465/Hot-Tub-Together.jpgEA threw an event in San Francisco to promote the launch of The Sims Social, which is currently in closed beta and which will launch next week -- and Gamasutra got a chance to speak to Playfish's CJ Prober and Facebook's Ethan Beard about the game. The event began with a presentation from three execs: John Buchanan, the VP of marketing for EA's Play label; Ethan Beard, Facebook's director of platform partnerships; and CJ Prober, ...

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