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View Full Version : Activision: AAA Titles, Not Social Or Mobile, Still Drive The Industry


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08-03-2011, 05:00 PM
http://www.gamasutra.com/db_area/images/news2001/36354/mw3.jpg"The biggest titles in the industry continue to generate a disproportionate percentage of the profits and revenues," said Activision Publishing CEO Eric Hirshberg to investors on Wednesday. In a Gamasutra-attended conference call, Hirshberg stressed that his company's current strategy of investing in its biggest franchises while all but ignoring the immediate gratification of smartphone and Facebook games will continue to pay off. "While the hardware install base continues to grow and show strength, gamers continue ...

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