Galactic Civilizations II: Dark Avatar Interview

[JCalCGM]

FiringSquad chats with Stardock's Brad Wardell about Galactic Civilizations II: Dark Avatar, the upcoming expansion pack to their popular space strategy game. You can check out the interview right here (http://www.firingsquad.com/games/gc2_dark_avatar_interview/). Here is a snip:
FiringSquad: You are making a decision to make Dark Avatar an Internet only download purchase, despite solid retail sales of the main game. Why was this decision made?

Brad Wardell: The main reason was marketing; we wanted to keep our retail message very straightforward: get Galactic Civilizations II. We also felt that while the game has done great at retail, about half our actual revenue has come from digital downloads and when one adds in the cost of getting into retail and doing the appropriate market development for a strong retail push, digital downloads provided the best return.

[Intruder]

GalCiv2 is such a great game. I bought it online via Stardock and I will never again buy one of thier products from a retail store. I want my money to go directly to them. It was quick and easy to use. I will be buying the expansion too.

[captainstrombosis]

Bah, I guess I need to go get a credit card.

[YoungAlCapone]

I still haven't picked up GalCivII, I cannot believe it cause I was looking foward to it so much. I will pick it up next, it is definitely the next game I buy.

[holysin]

I got it online too, it was pretty straightforward and easy to get it, download was also really fast. I loved their service, I'd have bought more games from them online if I didn't already have the ones that interest me.

[Bargash]

I liked Gal Civ II quite a bit. Building ships was so addicting. I hope the expansion addresses some of the balance concerns I had. Enemy civilizations never took proper advantage of their tiles at all! In any case I will definitely buy Dark Avatar.