What the Hell Happened to Sony?

[Anenome]

http://cache.gawkerassets.com/assets/images/4/2010/03/500x_sonymb.jpg

Sony's newest catchphrase "make.believe" is a fitting reminder that Sony ads make no sense. Laptops take flight, PlayStations become monsters, and pitchmen state plainly that Sony TVs make you better at playing sports. Most of all—look! Play-doh bunnies!

From Gizmodo (http://gizmodo.com/5486339/lets-makebelieve-sony-ads-make-sense) comes a highly entertaining rundown of the triumphs and foibles of the venerable Sony corporation over the years, with an emphasis on its increasingly garbled marketing message and continued missteps in a variety of consumer markets.

And there's videos, lots of videos--mostly of incomprehensible Sony marketing both past and present, good and amazingly bad. And you're not going to believe what Sony's marketing department made Justin Timberlake say in this video (after the jump).

Click on the Headline for More.

[Evil Avatar]

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In this ad, Sony wants us to believe that, "The more sports you watch on a Sony, the better you get--at sports." What?


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Then, Sony actually paid the "Autotune the News" guys to remix this ad, making an already incomprehensible ad into a mildly entertaining smorgasbord of "Huh?"

[evild]

In this ad, Sony wants us to believe that, "The more sports you watch on a Sony, the better you get--at sports." What?

Yeaaah, that's a joke. I'm sure that's not what Sony "wants us to believe."

[TeeCakes]

Clearly Anenome and Gizmodo both are in the minority, since those linked Sony ad videos have 5-star ratings. It's actually hard for "amazingly bad" videos to receive such popular acclaim from the notoriously harsh, short-attention-span internet crowd.

These videos get people talking about Sony. Even Gizmodo is giving Sony free publicity, I'd say it's 'mission accomplished' by the Sony ad guys.

Other than all that, epic fail for taking anything Justin Timberlake says on TV as anything other than a joke. Perhaps you would be interested in his other non-fiction work:

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[Suicidal ShiZuru]

Japanese style ads are Japanese.

[Agnostic Pope]

It's actually hard for "amazingly bad" videos to receive such popular acclaim from the notoriously harsh, short-attention-span internet crowd.


Uh did you forget about... BOXXY! Terrible vid millions of /b/ tards love it.

[Anenome]

Sure they have five stars on Youtube, they're entertaining, of course. But as marketing they fail pretty hard :P The article helps explain why. With Sony's increasingly broad move into various consumer markets, they'd need to continue to craft marketing messages that are broad and generalized, and focus on the brand over anything else. Makes for some funny stuff.

[Anenome]

Japanese style ads are Japanese.
I guarantee you an American marketing company invented the ping-pong ad and the rest of its series :P

[Johan]

Okay, wait...TC, did you really link to "Dick in the Box" to defend Sony advertising?

So awesome. You are nuts. :D

[ElfShotTheFood]

Clearly Anenome and Gizmodo both are in the minority, since those linked Sony ad videos have 5-star ratings. It's actually hard for "amazingly bad" videos to receive such popular acclaim from the notoriously harsh, short-attention-span internet crowd.



I have a bunch of five-star rated Youtube videos of myself playing computer games; trust me, it's not hard to get high ratings on YT.

[Agnostic Pope]

Okay, wait...TC, did you really link to "Dick in the Box" to defend Sony advertising?

So awesome. You are nuts. :D

Hahaha stupid squirrel commercial!

[TeeCakes]

Uh did you forget about... BOXXY! Terrible vid millions of /b/ tards love it.

Popular acclaim =/= quality. To be honest I don't really see the appeal of the Sony ads myself, but they've certainly got a way of staying in your mind. That's the only thing Sony's trying to do here.

Calling a video 'amazingly bad' tells me some people have no idea what successful marketing entails. Case in point:

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(another 5-star :eek:)

[Anenome]

I have a bunch of five-star rated Youtube videos of myself playing computer games; trust me, it's not hard to get high ratings on YT.
Don't take him seriously. It was just the best argument he could come up with in the moment :P

[Agnostic Pope]

Um you said it was hard for "amazingly bad" videos to receive such popular acclaim from the notoriously harsh, short-attention-span internet crowd. I said Boxxy. You could have just said alright my bad. Surely this schizophrenic on crack vid that attracted such a following would have opened my eyes but you give me this? Popular acclaim =/= quality bull I never even questioned. What is going on?

[Anenome]

Calling a video 'amazingly bad' tells me some people have no idea what successful marketing entails. Case in point:


Here's a book for ya: "No Lie: Truth Is the Ultimate Sales Tool" (http://www.amazon.com/No-Lie-Truth-Ultimate-Sales/dp/0978732138)

The ping pong commercial makes exactly one truth claim: that you get better at sports by watching sports on a Sony TV. LOL. It may be tongue in cheek, it may be couched in humor, but ultimately it IS a message Sony wants you to believe. But it's also completely illogical and stupid and therefore not likely to work :P

[Anenome]

Um you said it was hard for "amazingly bad" videos to receive such popular acclaim from the notoriously harsh, short-attention-span internet crowd. I said Boxxy. You could have just said alright my bad. Surely this schizophrenic on crack vid that attracted such a following would have opened my eyes but you give me this? Popular acclaim =/= quality bull I never even questioned. What is going on?
"Alright my bad" is something he's incapable of saying. Tee's never admitted he was wrong on anything even once, not on the smallest jot or tiddle, even in the face of overwhelming contrary evidence. It's my main reason for questioning his mental health in the past :P I know a few imbalanced people like that, whose prime trait is inability to take responsibility for anything and who cannot admit they are/were wrong about anything. But, let's not get into that whole tiff again :P

[TeeCakes]

Um you said it was hard for "amazingly bad" videos to receive such popular acclaim from the notoriously harsh, short-attention-span internet crowd. I said Boxxy. You could have just said alright my bad. Surely this schizophrenic on crack vid that attracted such a following would have opened my eyes but you give me this? Popular acclaim =/= quality bull I never even questioned. What is going on?

You misunderstood me, marketing that does what it's supposed to do is by definition NOT 'amazingly bad'.

You then brought up something that WASN'T an ad, i.e. Boxxy vids, which is where video quality got brought into this discussion. So you say it first, buddy.

LOL@ Anenome's predictable trolling (in his own thread, even!) :D

[Anenome]

And your predictable astroturf / spinning.

[TeeCakes]

And your predictable astroturf / spinning.

Since this is your thread, I guess trolling is okay with you. So let's play your weird/sicko/obsessive/hellbent-fixation on proving that I 'never admit I'm wrong' about anything.

Well you may be right.

^Whoops, I meant Madden '06 :D

Just like I proved the last time you made the blatantly false accusation, there are two recent comments where I *shock* admit that I was wrong.

Next, the asinine 'astroturf' accusations-- so honestly a person that creates a thread devoted entirely to seeing the bad side of Sony's (demonstrably popular with potential consumers) ads is accusing ME of astroturfing??

Again, LOL :D

[TeeCakes]

I have a bunch of five-star rated Youtube videos of myself playing computer games; trust me, it's not hard to get high ratings on YT.

If you have over 100,000 total views like the Sony ads do, consider me impressed.

Hell, if you have over 10 views I'd be impressed-- no offense. :)

[Anenome]

As for this:
Well you may be right.
You said that on the Portal 2 thread. Everyone knows you're pathological about Sony, not PC games.

As for:
^Whoops, I meant Madden '06
I hardly think that counts. That's not a point of contention you conceded but fixing a misprint.

I'm just sharing an article here. You've not disputed any facts of the article.

[TeeCakes]

"Facts of the article" as in one op-ed's stance on something they clearly have no understanding of (marketing)? Those are hardly 'facts', especially considering the article delves back into "bad" ads from the 70's.

So you tell me, why is Sony still in business if they have a history of making bad decisions with tv marketing?

Why does this random yahoo know more than Sony's marketing division who's been in the business for decades?

If I didn't dispute any of the op-ed's "facts", then explain why so many viewers on YT gave the ads a 5-star rating. You can say that these people are clueless idiots, but each one of them are potential Sony customers who just upvoted something Sony showed them-- which is a textbook definition of a very successful promo.

[ElfShotTheFood]

If you have over 100,000 total views like the Sony ads do, consider me impressed.

Hell, if you have over 10 views I'd be impressed-- no offense. :)

Impressed? (http://www.youtube.com/watch?v=lBjxiUVJsu4)

[TeeCakes]

Impressed? (http://www.youtube.com/watch?v=lBjxiUVJsu4)

Wow, very much so. I guess I was wrong.

Tho that linked video doesn't have 5-stars :cool:

[Syl]

Teecakes, even I have youtubes with around 100,000 views. It's not difficult to do.

[lockwoodx]

http://i46.tinypic.com/24y1emr.jpg

[Suicidal ShiZuru]

I remember reading something about how the average rating on a Youtube video is something like 3 stars even if its horrible.

[Anenome]

http://i46.tinypic.com/24y1emr.jpg
Thank you, sir, thank you very much ^_~

[Anenome]

I guess I was wrong.
You should be used to it by now :P

[Reverend Meta]

Can I have an invite to you guys' wedding?

On topic, I like their batshit crazy ads but I still haven't bought a PS3. The ads convinced me, they just didn't convince my bank account.

[Agnostic Pope]

You then brought up something that WASN'T an ad, i.e. Boxxy vids, which is where video quality got brought into this discussion. So you say it first, buddy.



You never said it had to be an ad you said vid. I never questioned anything anything else but your vid comment. ???

[Anenome]

Can I have an invite to you guys' wedding?

On topic, I like their batshit crazy ads but I still haven't bought a PS3. The ads convinced me, they just didn't convince my bank account.

Do you remember this, hehe. Some thought it was real:

Vdh4TqWFfX4

[Agnostic Pope]

Do you remember this, hehe. Some thought it was real:

Vdh4TqWFfX4

The Ps9 is basically cocaine or acid. It is already here people USE IT. :D

[gzsfrk]

Impressed? (http://www.youtube.com/watch?v=lBjxiUVJsu4)

KOTOR1 was such an awesome game.

Sorry--I really don't have anything else to contribute.

Uh... I know: "CRYING BABY DOLL ADS SUCK! SONY IS TEH LOLS!!!!"

There--back on topic. Now to go play some LoRD on the EvAv BBS. :)

[lockwoodx]

I remember reading something about how the average rating on a Youtube video is something like 3 stars even if its horrible.

Here is a youtube video about "Tea" cakes that got 5 stars. LOL

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